文 | 卡里娜
Man & nbsp; Karina
编辑 | 卡里娜
I'm sorry. I'm sorry. I'm sorry.
在元宇宙系列文章中，前两篇我们探讨了
In a series of articles in the Woncosmos, the first two of us discussed /em
风口上的“数字藏品”
"Digital Collection" on the windfall
虚拟数字人是不是一本万利的好生意
"em" is not a great deal of business for a virtual digital man.
本文我们将进入最后一篇——元宇宙对文娱行业的意义以及它是未来还是灾难的讨论。
We will go to the last piece of this paper -- the meaning of the universe to the entertainment industry and whether it is a future or a disaster.
电子化、数字化将成为人类未来早已不是遥不可及的科幻，而是共识。
Electronicization, digitization, will become a science fiction that is long beyond the reach of humankind's future, but a consensus.
那么元宇宙对大文娱行业的意义究竟在哪里？
What is the meaning of the meta-cosmos for the entertainment industry?
UOVA宇宙CEO王厚淼向麻辣鱼提到了这样几个方面：“第一是传统表达方式有没有新的突破。这里要提到数字孪生这个概念，也就是线下场景如何在线上实现，这解决的是足不出户、触达面更广的问题；第二是在数字孪生的基础上，通过与技术、硬件、场景的结合，达成真实世界中做不到的事情，调动新的感官维度，改变交互方式，元宇宙甚至可能有机会、有潜力去打破固有的生产发行和权力结构。比如传统文学出版行业，出版社、编辑部权力最大，由他们决定稿件的命运；音乐行业，各大制作公司占据了权力的中枢位置，在现实世界中，这是一套合乎常理的体系和逻辑，但元宇宙是一个去中心化的场景，创作者在这里，拥有技术手段的辅助、新的经济结构，他可以异军突起、木秀于林，元宇宙将会改变他被关注被看到的方式，至少机会更多。当然，这一切都要在国家政策导向和监管措施下进行。”
The UOVA cosmopolitan CEO has mentioned to the salmon the following aspects: “The first is whether there are new breakthroughs in traditional expressions. refers to the concept of digital twinkling, that is, how the bottom-of-line scenario can be realized online. This solves the problem of being out of reach and reaching out to a wider audience.
单从为人类生活造梦的电影行业来看，目前虚拟制片已经不再是一个虚拟的词。在AR、VR、XR（扩展现实）技术的不断发展过程中，对电影行业最重要的影响就是催生了全LED虚拟片场。
So far, virtual production is no longer a virtual word from the film industry that creates dreams for human life alone. The most important impact on the film industry in the evolution of AR, VR, XR (expanding reality) technology is the creation of the entire LED virtual studio.
维塔数码团队将虚拟制片定义为“现实和数字世界交融的区域”，这或许还有一些宽泛，盟图 （MPC）进一步补充了技术细节：虚拟制片将虚拟现实和增强现实与CGI和游戏引擎技术相结合，使制作人员能够看到场景在他们面前展开，仿佛这些场景就是在实景合成和拍摄的。
The Witta Digital Team defines virtual production as a “area where the reality and the digital world converge”, which is perhaps also broad, and the map (MPC) adds further technical detail:
2019年，《曼达洛人》第一季制作时便使用了LED屏与真人结合的“虚拟制片”技术，成功营造了十足科技感和沉浸式体验，这是电影技术发展历史上的重要历程。
In 2019, Mandalo was produced in the first quarter using a “virtual production” technique that combines the LED screen with the real person, successfully creating a full sense of technology and immersion, which is an important journey in the history of film technology development.
美剧《曼达洛人》片场
It's a show called Mandalos.
疫情当下，很多影视无法实拍，虚拟制片不仅可以对抗传统拍摄中诸多不确定的客观状况，比如天气、光线、道路交通，还能够减少场景转换的时间成本，省下差旅成本，打破地域限制，同时为创作者预留更多创作空间，任其发挥想象力。Decentralized Pictures行政总裁Leo Matchett在“香港国际影视展”及亚洲影视娱乐论坛上提出：“去中心化的电影创作是为了给所有独立电影人提供新的机会和打开大门，给他们一个机会和社群分享他们创新的故事，吸引更多的投资人。”
In the present time of the epidemic, many images cannot be filmed, and virtual production can not only counter the many uncertain and objective conditions in traditional films, such as weather, light, road traffic, but can also reduce the time costs of scenario conversion, save travel costs, break geographical limits, and leave more creative space and imagination for creators. Leo Matchett, Managing Director of the Decentralized Pictures, proposed at the “International Film Festival in Hong Kong” and at the Asian Film and Recreation Forum: “Decentralized film creations are designed to provide new opportunities and open doors to all independent cinematographers, give them an opportunity to share their innovative stories with their communities and attract more investors.”
没有时空限制，没有集中权力，人人都能参与、投资、创作自己喜欢的项目，这也或将挑战好莱坞权威。
Without time and space constraints, without centralized power, everyone can participate, invest and create their own favorite projects, which may also challenge Hollywood authority.
如果从电影《星球大战》（1977）算起，数字视觉艺术在电影中的运用已经有45年的发展历史，从五毛特效到绿幕抠图，再到虚拟制片，身处科技前沿的电影制作技术将为元宇宙的场景搭建提供重要的技术参照和精华内容。电影本就是视听艺术，在元宇宙这一未来场景中，它将会越来越体现出自己的重要性。
If the use of digital visual art in a movie called Star Wars (1977) has been developed for 45 years, from 50-mut effect to green screen maps to virtual production, film production technology at the cutting edge of technology will provide an important technical reference and fine content for setting up the scenes of the meta-cosmos. The script is audio-visual, and it will increasingly reflect its importance in the future scene of the meta-cosmos.
但对于元宇宙趋势及它将要面临的各种不确定因素，并非没有忧虑和反对的声音。
But it is not without the voices of anxiety and opposition to the trends in the meta-cosmos and the uncertainties that it will face.
第一个坚定的“反对派”正是擅长构建虚拟世界的刘慈欣，他在公开演讲中向元宇宙进行了毫不留情的开炮：“人类的未来，要么是走向星际文明，要么就是常年沉迷在VR的虚拟世界中。如果人类在走向太空文明以前就实现了高度逼真的VR世界，这将是一场灾难……元宇宙将引导人类走向死路。”
The first firm “opposition” was Liu Tse-hin, who was very good at building the virtual world, and who, in his public address, opened fire on the Won-Cosmos: “The future of mankind, either towards interstellar civilization, or year after year in VR’s virtual world. It would be a disaster if humanity had achieved a highly authentic VR world before moving to space civilization... The Yuan-Cosmos would lead mankind to death.”
刘慈欣
Liu Tse-Shin;
仰望星空还钻进元宇宙中创造虚拟星空，已经逐渐成为人类世界边界拓展的两个派别。无论是飞船派还是元宇宙派，或许都是人类未来发展无法抵挡的趋势所在。AI和区块链艺术家宋婷表示：“我们身处的这个时代，人类智能、人工智能、数字世界和物理世界是四元并立的，这个浓度会发生变化，但是这个结构已经不会发生变化，所以在我有生之年，物理派（实体）和数字派（虚拟）会彼此撕扯，创造空间，会有人非常激烈，会有人非常保守，这样才能给那些现实的理想主义者，那些或许带着投机心态却客观程度上促进了创新的实践者，给他们以创造共识创造机会的的空间。”
As AI and block artist Song Ting say, “In our time, human intelligence, artificial intelligence, digital world and the physical world are four, and this concentration will change, but this structure will not change, so in my lifetime, physics (entity) and digital (virtual) will tear each other apart, create space, and people will be intense, and people will be very conservative, in order to give realistic idealists, who may be speculative, but objectively promote innovation and give them space to create opportunities for consensus.”
即便如此，元宇宙存在的诸多隐患确实不容忽视。
Even so, it is true that the many pitfalls that exist in the meta-cosmos cannot be ignored.
首先是数据安全。虽然如今大数据已经让每个人无处遁形，但元宇宙收集的个人数据之数量和种类的丰富度将会是前所未有的，如何防止数据的被盗和滥用将会是元宇宙安全系统中的重中之重。
is, first and foremost, data security. , although the big data are now out of shape for everyone, the amount and variety of personal data collected by meta-cosmos will be unprecedented, and how to prevent the theft and misuse of data will be a top priority in meta-cosmos security systems.
其次是知识产权。去中心化鼓励创作自由，这也就涉及到知识产权问题，同时，在复杂的虚拟场景中，内容元素的交叉可能会导致作品利益相关者以团体形式出现，知识产权如何界定与保护也将是元宇宙的重要课题。
is followed by intellectual property rights. decentralisation encourages freedom of creation, which also involves intellectual property, while in a complex virtual setting the intersection of content elements may lead to the emergence of stakeholders in the work community, and how intellectual property is defined and protected will be an important topic in the metacosystem.
再次，现实世界与虚拟世界的边界探讨也需提上日程。
Once again, the border between the real and the virtual world needs to be on the agenda.
在哲学领域，有一个理论名为“缸中之脑”，讲述一个人被邪恶科学家将大脑从身体上切除，放进了一个盛有维持脑存活营养液的缸中。该大脑的神经末梢被连接在计算机上，这台计算机按照程序向大脑传送信息，使这个人保持现实生活一切正常的幻觉。对他而言，周围的人、物体、天空仍然存在，自身的运动、身体感觉、记忆片段都可以被输入，比如感觉自己正在阅读。这一希拉里·普特南提出的假想阐释了一个最基本的命题——你如何确保自己不是身处在这种困境之中？面对元宇宙，这一无解的怀疑论将会引出更多的伦理、道德和法律问题，一个绝对去中心化的世界真的存在吗？元宇宙的技术是否中立？未来亟待解决。
In the philosophical field, there is a theory called the “brain in the tank” that a person has been removed from the body by evil scientists and placed in a tank with nutrients to keep the brain alive. The neural end of the brain is connected to a computer that is programmed to transmit information to the brain so that the person can maintain all normal illusions of real life. For him, there are still people around him, objects, the sky, and his movements, physical feelings, and memories, such as the feeling that he is reading. This supposition by Hilary Putnam explains a fundamental proposition: how do you ensure that you are not in such a state? This inexplicable skepticism will lead to more ethical, moral and legal problems in the face of meta-cosmism. Is there really a world that is absolutely central? Is the meta-cosm technology neutral?
科技是人发明出来的，科技的进步也将以为人类创造更美好、更便捷的生活为最终目的。在现实与虚拟的边界问题上，UOVA宇宙CEO王厚淼提出了两个关键词：科技向善，去虚向实，“科技本身是中性的，利用好了社会的正能量就更多，如果引导不佳就可能出现反噬。所以在这个过程当中，不能一味的脱离现实前往虚拟的方向，不能沉浸在虚幻的乌托邦里，这不是我们乐见的，虚实结合、去虚向实，以科技向善的力量来帮助我们更好地生活。”
Science and technology are human inventions, and advances in science and technology are intended to bring about a better and easier life for humankind. On the issue of reality and virtual boundaries, UOVA cosmos CEO has put forward two key words: `strong' technology is good, it's true, `strong' is neutral in itself, it takes more positive energy from a good society, it can be reversed if it is poorly directed.
“拥抱生活，就要驾驭生活，拥抱元宇宙，更要驾驭元宇宙，不能被这个东西所控制。”
元宇宙是内在世界的外沿，也是对现实世界的一种补偿，在越来越艰难的现实世界中，全球化还能走多远尚难定论，但互联网的全球化正在元宇宙概念中初见雏形。
While the meta-cosmos is the outer edge of the inner world and a compensation for the real world, in an increasingly difficult real world, how far can globalization go and how far can it be determined, the globalization of the Internet is beginning to take shape in the meta-cosm concept.
随着元宇宙的火越烧越旺，我国因此密集出台了一系列相关法律法规，如《数据安全法》《个人信息保护法》《互联网信息服务算法推荐管理规定》，在法律保护和监管层面严防死守，相信这把火可以在有序中让更多人感到温暖，而不是烧掉原有的美好。
As the flame of the Woncosmos is burning, a series of laws and regulations, such as the Data Security Act, the Personal Information Protection Act, and the Internet Information Service Alteration Regulation, have been put in place to defend themselves at the level of legal protection and regulation, believing that this fire can serve to warm more people in an orderly manner, rather than burn out the original beauty.
刘慈欣在《三体》中写到“把字刻在石头上”，以此保存人类文明，如今，人类文明或将用数字得以延续，不必为科技套上缰绳，在这个“个人即宇宙”的未来场景中，文明的载体自有历史进行选择。
Liu Tse-Hin wrote in the Three Bodies that “enginees words on stones” to preserve human civilization, which today, or will continue with numbers, does not have to be tied to technology. In this future scene of the individual, the universe, the vectors of civilization choose their own history.
多年以后，面对元宇宙，那时的人们获得了很多，也必将有所失去，回溯被称为“元宇宙元年”的2021年，人们探索初期的兴奋与贡献、乱象与弯路也必将记录在册。
Many years from now, in the face of the meta-cosmos, people will gain a lot, and they will lose something, going back to 2021, known as the Year of the Won-Cosmos, and people will be able to explore the initial excitement and contributions, the chaos and the curves.
-
注册有任何问题请添加 微信：MVIP619 拉你进入群
打开微信扫一扫
添加客服
进入交流群
发表评论