得用户者得天下。自交易所三分天下以来，加密行业始终唯交易量论，而在所有的业务类型中，合约因杠杆效应往往会极具放大这一差距，所以有时候我们看到，两家交易所用户量、浏览量相差不多的情况下，往往合约交易量更高的平台可以获得更多曝光和排名，这也是CMC、Coingecko等网站排名的依据所在。
Users get what they want. The encryption industry has been trading volume-only since the exchange three-points, and contracts tend to magnify this gap in all business types because of leverage, so sometimes we see that platforms with more contract transactions tend to gain greater exposure and ranking when both exchanges have similar numbers of users and browsing, which is also the basis for the CMC, Coingecko, etc.
上一轮牛市，币安因其合约交易量形成一家独大的局面，OKX则牢牢把控住了老二的位置，Bybit、FTX、Bitget等蚕食剩余的份额，但随着牛去熊来、FTX陨落、币安遭遇强监管等事件的发生，市场的格局再次为之一变，命运的齿轮也重新开始了转动——Bitget脱颖而出成为了牌桌上的新的话事人。
In the last round of the bull market, where the currency formed a unique situation because of its contractual transactions, the position of the penis, the remaining share of the Bybit, FTX, Bitget, etc., was firmly held by OKX, but with the arrival of the cattle, the fall of the FTX, the strong regulatory regime of the currency, the pattern of the market changed again, and the gear of fate recommenced — Bitget emerged as a new player at the table.
据coinglass数据显示，BTC 24小时合约交易额前三名的中心化交易平台分别为币安、Bitget、OKX，其中币安 BTC24小时交易额为286.2亿美元、Bitget为178.6亿美元、OKX为126.4亿美元。以太坊合约交易额方面，Bitget24小时合约交易额达58.2亿美元，位列第三，前两名分别为币安和OKX。
According to coinglass, BTC’s three centralised trading platforms for 24-hour contract transactions were currency, Bitget, and OKX, of which BTC’s 24-hour transactions were $28.62 billion, Bitget $17.86 billion, and Kitget $12.64 billion. With respect to the 24-hour contract turnover, Bitget’s 24-hour contract transactions amounted to $5.82 billion, ranking third, the first two being currency and OKX, respectively.
谁在退潮后裸泳
Who's swimming naked after the tide?
Bitget，一家“默默无闻”的交易所竟然不知不觉来到了合约交易量的No2，当大家对它的印象还停留着在跟单交易时，Bitget的业务早已遍地开花。从历史经验来看，加密行业，CEX永远都是最吃红利与集聚财富效应的赛道，尤其是牛初阶段，头部平台作为市场流量的第一入口，往往是感知市场冷暖、洗牌最为激烈的赛道之一。
Bitget, a “invisible” exchange, has come to No. 2 of the contract volume without knowing it, and Bitget’s business has already flourished when the impression of it was still on a billboard deal. From historical experience, the encryption industry, CEX, has always been one of the most lucrative, especially in the early stages of cattle, where head platforms, as the first entry to market flows, are often one of the most intense races in which markets are known to be warm and shuffling.
那么问题来了，Bitget凭什么?
So here's the question. What's Bitget got to do with it?
先打磨一只“利剑”
We'll grind a sword first.
Bitget最早出名是因为其旗舰产品——跟单交易，尽管其他交易所也都有类似产品，但Bitget早已成为全球最大的加密跟单平台，而跟单产品最大的特性就是简单容易上手，适合新手和小白用户，用户只需选择跟随一位交易员，即可开始跟单。
Bitget was first known because of its flagship product — a documentary trade — and although other exchanges have similar products, Bitget has long become the world's largest encryption documentary platform, while the biggest feature of the documentary product is that it is simple and easy to access, suitable for newcomers and white users, and users simply have to choose to follow a trader to start doing so.
它可以帮助新手用户像专业交易员一样进行各种加密货币产品的交易。对比其他平台的跟单产品，Bitget的专业交易员更多，用户可以根据收益率、胜率等来合理选择交易员进行跟单，从而帮助用户更快上手合约交易。此外，Bitget还支持现货跟单以及合约跟单，汇聚顶级交易专家分享策略。平台入驻超12 万名交易专家与 63 万名跟单者，超 6700 万笔成功交易，为用户实现达3.8亿美元的盈利。
It helps newcomers trade in various kinds of encrypted currency products like professional traders. Compared to other platform products, Bitget has more professional traders, and users can make a reasonable choice of trackers based on rates of return, success, etc., thereby helping users to make faster hand-to-hand transactions. In addition, Bitget supports spot and contract orders, bringing together top trade specialists to share strategies.
再次成为“逆行者”
Once again becoming a “reverser”
整个2021年末至2023年末熊市期间，Bitget是唯一逆势增长的交易平台，这里包括他们的用户量、交易量、浏览量，也有团队的扩张、业务产品的完善等。当其他交易所选择收缩战线，裁撤人员以度过熊市时，Bitget选择了一条难而正确的路，在熊市中构建基础，低价收购资产，以及在更有利的环境中招揽人才。
Throughout the period between late 2021 and late 2023, Bitget was the only counter-growth trading platform, including their number of users, trades, browsing, team expansion, business product improvement, and so on. When other exchanges chose a shrinking front, eliminating people to survive the bear market, Bitget chose a difficult and correct path, building a base in the bear city, buying assets at a low price, and recruiting talent in a more favourable environment.
那么结果呢?
What about the results?
根据 0x Scope 此前发布的《 2023 年 CEX市场报告》，Bitget截止2023年末的综合市场份额已跃升至第四名，也是现货增长较快的中心化交易所之一;上币方面，Bitget在2023上线了355种新币种，较2022年同比增加了46%。目前Bitget 已上线近六百余个币种，其中包括许多优质资产。
According to the previous CEX Market Report 2023, by the end of 2023, Bitget's combined market share had jumped to four and was also one of the centralized exchanges with faster spot growth; on the upper currency side, Bitget had 355 new currencies on line in 2023, an increase of 46 per cent over the same year in 2022. Bitget is now online in nearly 600 currencies, including many high-quality assets.
最后让用户在熊市里赚到钱
Finally, the user earns money in Bear City.
熊市，之所以难熬，本质上是用户在此期间赚钱的难度要远大于牛市，更不要说亏钱的比比皆是，Bitget从根本上解决了这个问题——打造强烈的财富效应。
Bear City, in essence, is more difficult for users to make money during this period than for cattle, not to mention the widespread loss of money, which Bitget has fundamentally solved — creating a strong wealth effect.
去年四季度开启的铭文热，Bitget是最早布局该赛道的交易所，没有之一。BLUR，铭文赛道的龙头币，Bitget早就率先在2023年2月上线;同年4月，Bitget开始布局BRC-20赛道，并先后上线了多个热门的 BRC20 生态項目，如 PEPE，ORDI，BIP1 等。而对于铭文赛道的领头羊ORDI，Bitget在今年5月10日就首发上线，上线初价格仅为1美金，而随着ORDI上线Binance，其价格已上涨了5500%。同样，近期引发社区热烈讨论和关注的SATS，Bitget于11月9日上线，而一个多月后随着Binance上线SATS，SATS价格上涨了769%。
In April of the same year, Bitget started setting up the BRC-20 track with several popular BRC20 ecological projects, such as PEPE, ORDI, BIP1. In the case of Ordi, the head of the Motion Drive, Bitget started on the line on 10 May, with an initial price of only $1, and its prices have risen by 5,500% as the Ordi got on the line. Similarly, the recent community debate and interest of SATS, Bitget, went up on the line on 9 November, and more than a month later, with Binance, SATS, which rose by 76.9%.
这一年来资深的交易用户应该都深有体验，无论是紧盯热门叙事，快速上线 MEME、L2、AI、BRC20等币种专区，还是提早布局，首发多个龙头币的造富效应，Bitget 的表现都在过去一年很是抢眼，而每个交易热点的轮动阶段，都能快速反应并推出相应代币，这也让Bitget的用户成为了最早吃到红利的那部分人。
Senior trading users should have had a great deal of experience over the past year, whether by focusing on popular narratives, fast-tracking the MEME, L2, AI, BRC20, or early layout, with the enrichment effect of first-runs, Bitget's performance over the past year, and each trading hotspot's rotation can react quickly and launch the corresponding tokens, making Bitget's user the first segment to eat the dividends.
另一方面，Bitget Launchpad 的表现也很出彩，根据 CryptoRank 历史数据 2023 年前十大平台 Launchpad 的ATH Average ROI 中，Bitget 位列第一，上线项目的收益最高至 200 倍。一直以来，打新也是交易所的吸引用户的重要板块之一，而BitgetLaunchpool 项目也带给用户一定的财富回报，部分项目的年化收益率在 50-300% 之间。
On the other hand, Bitget Launchpad performed well. According to CryptoRank's historical data, ATH Average ROI, the ten platforms of Launchpad before 2023, Bitget ranked first, with the top 200-fold return on online projects. It has also been one of the exchange's major attractions, and the BitgetLaunchpool project has brought a certain return on wealth to users, with annualized returns in some cases ranging from 50 to 300 per cent.
而Bitget的平台币BGB的故事则更为亮眼，整个2023年创下了7次ATH，2024年农历新年过后，这一数字再次被刷新至1.15美元，而如今，BGB的价格已经来到了1.3美元附近。对比各家交易所平台币的价格、市值、交易量等，很容易发现，即便是不断创下新高的BGB，它，仍然是被低估了。
Bitget’s BGB story is even more dramatic, with seven ATHs created in 2023, and after the new year of the 2024 agricultural calendar, the figure has been renewed to $1.15, and BGB prices are now close to $1.3. It is easy to find that even the new BGB is being undervalued when compared to the prices, market values, trade volumes, and so forth.
写在最后
It's in the end.
2024年Q1，Bitget再次交出一份令人满意的答卷。根据CryptoRank数据显示，Bitget是Q1CEX中拥有最高的现货交易量增长的平台。在牛市初期的当口，CEX格局洗牌，大家的相互角力只存在于用户所获得的财富效应与口碑中，新一轮周期将开启，平台与用户注定互相成全。
In 2024, Q1, Bitget returned another satisfactory response. According to CryptoRank data, Bitget is the platform with the highest volume of spot trading growth in Q1CEX. In the early days of the cattle market, CEX was shuffled, and the mutual strength of people was only in the wealth effects and slogans acquired by users, and a new cycle will open, and the platform and users are destined to be fully integrated.
而能真正让用户受益的平台，自然会被用户们推向前排。
A platform that truly benefits users will naturally be pushed forward.
编辑：rwzh4
Edit: rwzh4
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