Meta的元宇宙梦想:生成式AI将成为广告行业的颠覆者

资讯 2024-06-20 阅读:25 评论:0
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来源丨元宇宙简史

It's a brief history of the universe.

编写丨元宇宙简史编辑部

I'm writing a brief history of the cosmopolitan universe.

【元宇宙导读】博斯沃思表示,生成式人工智能可以根据用户的喜好、兴趣和行为数据,自动创造出适合他们的广告图像。这样,广告主不需要花费大量时间和金钱来设计和测试不同的广告素材,而是可以让人工智能来完成这项工作。

Bosworth states that the creation of artificial intelligence can automatically create advertising images suitable for users based on their preferences, interests, and behavioral data. In this way, advertisers do not need to spend much time and money designing and testing different advertising materials, but rather allow artificial intelligence to do so.

生成式人工智能(Generative AI)是一种能够自动创造新的内容的人工智能技术,例如文本、图像、音频、视频等。这种技术有着广泛的应用场景,例如娱乐、教育、医疗、设计等。

Generated artificial intelligence (Generative AI) is an artificial intelligence technology that can automatically create new content, such as text, images, audio, video, etc. This technology has a wide range of applications, such as entertainment, education, medical care, design, etc.

Meta是一家致力于构建元宇宙(Metaverse)的科技公司,旗下拥有Facebook、Instagram、WhatsApp等知名社交平台和服务。Meta近年来也在积极探索生成式人工智能领域的机会,希望借助这种技术为用户提供更丰富、更个性化、更有趣的体验。

Meta is a technology company dedicated to building the meta-cosmos, with well-known social platforms and services like Facebook, Instagram, and WhatsApp. Meta has also been actively exploring opportunities in the field of generating artificial intelligence in recent years, with the hope that this technology will provide users with a richer, more personal, and more interesting experience.

Meta首席执行官马克·扎克伯格在今年2月份宣布,该公司组建了一个由顶尖人才组成的AI团队,专注于生成式人工智能的研发和应用。

In February this year, the CEO of Meta, Mark Zuckerberg, announced that the company had formed an AI team of top talent focusing on the development and application of productive artificial intelligence.

扎克伯格表示,Meta正在研究文本、图像、视频和多模态的人工智能体验,例如与Messenger和WhatsApp聊天,使用Instagram创意性滤镜和广告格式,以及创建人工智能角色等。

Zuckerberg indicated that Meta was studying the AI experiences of text, images, videos and multi-models, such as chats with Messenge and Whatsapp, the use of Instagram creative filters and advertising formats, and the creation of artificial intelligence roles.

他还透露,Meta正在开发自己的AI大型语言模型LLaMA,该模型能够在生成文本、对话、总结书面材料、证明数学定理或预测蛋白质结构等更复杂的任务方面有很大的前景。

He also revealed that Meta was developing its own large-scale AI language model, LAMA, which had great prospects for producing text, dialogue, summarizing written material, evidencing mathematical fundamentals or predicting more complex tasks such as protein structures.

在访问日本期间,Meta首席技术官安德鲁?博斯沃思接受了日经新闻的采访。他表示,Meta计划在今年年底前将其专有的生成式人工智能商业化,用于生成广告图像。他认为,这项技术能够帮助Meta的客户更有效地接触受众,降低成本,并提高广告效果。

During his visit to Japan, Meta's Chief Technical Officer, Andrew Bosworth, gave an interview with the Japanese News. He said that Meta planned to commercialize its proprietary generation of artificial intelligence to create advertising images by the end of this year. In his view, this technology could help Meta's clients reach their audiences more effectively, reduce costs and improve advertising effectiveness.

博斯沃思解释说,生成式人工智能可以根据用户的喜好、兴趣和行为数据,自动创造出适合他们的广告图像。这样,广告主不需要花费大量时间和金钱来设计和测试不同的广告素材,而是可以让人工智能来完成这项工作。同时,用户也可以看到更符合他们口味和需求的广告内容,从而提高了点击率和转化率。

Bosworth explains that the creation of artificial intelligence can automatically create advertising images suitable for users based on their preferences, interests, and behavioral data. In this way, advertisers do not need to spend much time and money designing and testing different advertising materials, but rather allow artificial intelligence to do so.

博斯沃思还表示,生成式人工智能不仅可以用于静态图像,还可以用于动态视频。他举例说,如果一个用户喜欢看电影预告片,那么生成式人工智能就可以根据用户的观影历史和偏好,自动制作出一个定制化的预告片,并在其中插入相关的广告信息。这样,用户就可以在观看自己感兴趣的内容的同时,了解到更多的产品和服务。

Bosworth also states that the generation of artificial intelligence can be used not only for static images, but also for dynamic videos. For example, if a user likes to watch a movie preview, the generation of artificial intelligence can automatically make a customized preview based on the history and preferences of the user and insert the relevant advertising information. In this way, users can learn more about products and services while watching what they are interested in.

博斯沃思认为,生成式人工智能是未来广告行业的重要趋势之一。他说:“我们相信,在未来几年内,生成式人工智能将成为广告创意的主要驱动力。我们希望通过这项技术,为我们的客户和用户提供更好的服务和体验。”

Bosworth believes that the generation of artificial intelligence is one of the major trends in the future advertising industry. He says, "We believe that in the coming years, the generation of artificial intelligence will be the main driving force behind advertising ideas. Through this technology, we want to provide better services and experiences for our clients and users."

Meta还表示,不仅在广告领域使用生成式人工智能,还在其他领域探索其应用。Meta正在开发一种基于生成式人工智能的虚拟化妆技术,让用户可以在元宇宙中自由地改变自己的外貌和风格。Meta还正在研究一种基于生成式人工智能的教育平台,让用户可以与人工智能角色进行互动学习。

Meta also states that not only does it use productive artificial intelligence in advertising, but it explores its applications in other areas. Meta is developing a virtual make-up technology based on the production of artificial intelligence that allows users to freely change their appearance and style in meta-cosm. Meta is also developing an educational platform based on the generation of artificial intelligence that allows users to learn interactively with artificial intelligence actors.

生成式人工智能虽然有着巨大的潜力和价值,但也存在一些挑战和风险。

While generating artificial intelligence has great potential and value, there are also a number of challenges and risks.

如,生成式人工智能可能会侵犯版权、隐私和道德,造成法律和伦理的争议;可能会无意中复制或模仿已有的作品或人物,导致侵权或诽谤的指控;还可能会被恶意利用,制造虚假或误导性的内容,干扰公共秩序和安全等。

For example, the creation of artificial intelligence may infringe copyright, privacy and morality, cause legal and ethical disputes; may inadvertently reproduce or imitate existing works or figures, lead to allegations of infringement or defamation; may also be used maliciously to create false or misleading content, interfere with public order and security, etc.

严正声明:本文为元宇宙简史原创,未经授权禁止转载!内容仅供参考交流,不构成任何投资建议。任何读者若据此进行投资决策,风险自担。

Strictly stated: This paper is a short history of the meta-cosmos, and it is prohibited to reproduce it without authorization! The content is for information purposes only and does not constitute an investment proposal.

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