作者：Robert John
Author: Robert John
翻译：白话区块链
Translation: White block chain
NFT（非同质化Token）这些数字资产席卷全球，将艺术、音乐和虚拟房地产等各个领域进行了转变。但是，为什么NFT如此重要呢？因为它们代表了一种革命性的方式，在区块链上安全透明地拥有和交易独特的数字物品。对于艺术家和创作者来说，NFT提供了一种新的收入来源，而收藏家和投资者则将其视为有价值的资产类别。简而言之，NFT正在重塑数字所有权，并在各个行业中开启令人兴奋的机遇。
For artists and creators, NFT offers a new source of income, while collectors and investors view it as a valuable asset class. In short, NFT is reshaping digital ownership and opening exciting opportunities across industries.
当谈到NFT时，比特币和以太坊处于这场数字革命的前沿。这两个区块链巨头为NFT的创建、购买和销售铺平了道路，各自提供独特的优势。以太坊凭借其智能合约功能，已成为大多数NFT项目的首选平台。与此同时，比特币尽管主要被视为数字货币，但在NFT领域也取得了重大进展，利用其强大的网络支持NFT交易。比特币和以太坊共同推动着NFT市场的发展，引领创新和采用。
With its smart contract function, it has become the preferred platform for most NFT projects. At the same time, Bitcoin has made significant progress in the NFT field, using its powerful network to support NFT transactions.
五月份的NFT市场中，比特币和以太坊占据主导地位，在整体市场下滑的情况下，销售额领先。比特币的NFT销售额达到了令人印象深刻的1.57亿美元，而以太坊紧随其后，达到1.47亿美元。这些数字突显了这些区块链在NFT生态系统中扮演的重要角色，即使市场面临挑战，仍保持着强劲的活动和兴趣。
In May, the NFT market, where Bitcoin and Etheria dominated, led sales in the face of an overall downturn. Bitcoin’s NFT sales reached an impressive $157 million, followed by $147 million. These figures highlight the important role these chains play in the NFT ecosystem, maintaining strong activity and interest despite the challenges facing the market.
比特币在NFT市场中的表现值得注意。五月份的销售额达到了1.57亿美元，展示了比特币在NFT领域日益增长的影响力。该平台的安全性和建立的网络使其成为NFT交易的吸引人选择。尽管销售额较前几个月下降了71％，但比特币仍然是一个重要的参与者，在不断变化的NFT领域展现出了韧性和适应性。
Bitcoin’s performance in the NFT market is noteworthy. Sales reached $157 million in May, demonstrating the growing influence of bitcoin in the NFT area.
以太坊作为NFT繁荣的支柱，在五月份的NFT销售额达到了1.47亿美元。尽管略逊于比特币，但这凸显了以太坊在NFT市场中的重要角色。以太坊以其强大的智能合约功能而闻名，支持各种NFT项目，从数字艺术到虚拟世界应有尽有。然而，以太坊的销售额也出现了显著下降，下降了超过56％。尽管如此，该平台的多功能性和强大的开发者社区使其始终处于NFT行业的核心位置。
, which is the backbone of the prosperity of NFT, reached $147 million in May for NFT sales. Although slightly less than Bitcoin, this highlights the important role of Ether in NFT markets.
在市场繁荣时推出NFT收藏品是利用高度兴趣和投资者热情的黄金机会。随着关注和需求的增加，创作者有更大的机会吸引买家，在蓬勃发展的NFT领域取得成功。 The launch of the NFT collection at a time of market boom is a golden opportunity to take advantage of a high degree of interest and investor enthusiasm. As attention and demand increase, creators have a greater chance to attract buyers and succeed in the booming NFT field. 尽管比特币和以太坊领跑，其他区块链也在NFT市场上崭露头角。Solana和Blast是值得关注的竞争者，各自带来独特的优势。 Although Bitcoin and Etheria are leading, other blocks are emerging in the market NFT . Solana and Blast are interesting competitors, each bringing unique advantages. 由于其高速交易和低费用，Solana在NFT世界中越来越受到关注。五月份，Solana凭借显著的NFT销售额确立了自己在顶级区块链中的地位。这种崛起反映了对提供可扩展性和效率的替代平台日益增长的兴趣，使Solana成为NFT领域中一个强大的竞争对手。 In May, Solana established his place in the chain of top blocks with significant NFT sales. This rise reflects a growing interest in alternative platforms that provide scalability and efficiency, making Solana a strong competitor in the NFT field. 作为唯一进入榜单的层2区块链，Blast在销售额方面取得了令人瞩目的3600万美元。Blast等层2解决方案旨在增强现有区块链网络的可扩展性和效率。Blast在NFT市场的独特地位展示了层2技术支持大规模NFT交易的潜力，为更具可扩展性和经济效益的区块链解决方案的未来提供了一瞥。 As the only block 2 chain to enter the list, Blast has achieved impressive sales of $36 million. Tier 2 solutions, such as Blast, are designed to enhance the scalability and efficiency of existing block chain networks. The unique position of Blast in the NFT market demonstrates the potential of Tier 2 to support large-scale NFT transactions, providing a glimpse of the future of more scalable and cost-effective sector chain solutions. 比特币在NFT市场的参与已经不再让人惊讶。这个加密货币世界的巨头不仅仅是数字黄金，它正在NFT领域中开辟出一个重要的市场。让我们深入了解一下五月份最显著的比特币NFT收藏品。 Bitcoin’s involvement in the NFT market is no longer surprising. This world of encrypted currencies is more than digital gold, and it is opening up an important market in the NFT field. Node Monkes Node Monkes是比特币区块链上最引人注目的收藏之一。Node Monkes之所以有趣，是因为它对数字艺术和社区参与的独特方式。该收藏品中的每个NFT代表着精心设计的数字猴子，其属性从古怪到非常奇特不一而足。这种独特性吸引了广泛的观众，使Node Monkes成为一种顶级表现者。该收藏品强调稀缺性和独特性，确保每件作品都像真正的收藏品，推动需求增加并提高价值。 Node Monkes is one of the most visible collections in the Bitcoin block chain. Node Monkes is interesting because it is unique in its approach to digital art and community participation. Each NFT in the collection represents a well-designed digital monkey whose properties range from odd to very strange. This uniqueness attracts a wide audience, making Node Monkes a top performer. Bitcoin Puppets Bitcoin Puppets因其创意和怀旧的吸引力而受到欢迎。这些NFT展示了像木偶般的角色，唤起了一种愉悦和童年回忆的感觉。它们的魅力在于简单性和唤起的怀旧情感，让许多收藏家想起了更简单的时光。每个木偶都具有独特的特征，因此备受追捧，收藏家们看重其独特性和怀旧情感。它们日益增长的受欢迎程度凸显了情感联系在NFT市场中的力量，证明有时候，简单的概念与观众之间的共鸣最为深刻 Bitcoin Puppets are welcome because of their creative and nostalgia attractions. These NFTs have shown themselves to be puppets, creating a sense of joy and childhood memory. Their charms lie in simplicity and arousing old-fashioned feelings, which remind many collectors of simpler times. Each puppet has unique characteristics, and is therefore well-attended, and collectors value its uniqueness and nostalgia. Their growing popularity highlights the power of emotional ties in the NFT market, proving that sometimes simple concepts have the strongest resonance with viewers. Runestine Runestine是新晋的角色，但已经引起了轰动。这个收藏品展示了精细的设计和受奇幻传说启发的主题，融入了丰富的叙事和想象力。尽管是新的，Runestine的精细艺术作品和每件作品背后的叙事迅速吸引了一批忠实的追随者。该收藏品的成功说明了一个经过深思熟虑的主题和高质量艺术作品如何能够迅速将NFT收藏品推上舞台，即使在竞争激烈的市场中也能脱颖而出。 Runestine is a new role, but it's already sensational. This collection shows fine designs and subjects inspired by legends, and incorporates rich narratives and imaginations. Though new, Runestine's fine art work and the narrative behind each piece quickly attracts a faithful follower. The success of the collection illustrates how a well-thought-out theme and high-quality art work can quickly bring NFT
由于其强大的基础设施和智能合约功能，以太坊继续成为大多数NFT创作者的首选平台。五月份，有几个收藏品脱颖而出，展示了以太坊在NFT领域的主导地位。
As a result of its powerful infrastructure and smart contract functions, Ether is continuing to be the preferred platform for most NFT creators. In May, several collections emerged, demonstrating Ether’s dominance in NFT.
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Bored Ape Yacht Club
Bored Ape Yacht Club（BAYC）可以说是最著名的NFT收藏品之一。以其独特而富有趣味的数字猿类闻名，BAYC一直保持着高销售额和强大的社区。该收藏品中的每只猿类都有独特的个性和风格，吸引了从普通粉丝到认真投资者的各种收藏家。BAYC的社区活动，包括专属活动和持有者福利，增加了另一层价值，使其成为如何建立和维持NFT品牌的最佳示范。
Bored Ape Yacht Club (BAYC) can be said to be one of the most famous NFT collections. With its unique and interesting digital apes, BayC has been known for its high sales and powerful community. Each ape in this collection has a unique personality and style that attracts a variety of collectors, from regular fans to serious investors. BayC’s community activities, including exclusive activities and owner welfare, add another layer of value, making it the best demonstration of how to build and maintain the NFT brand.
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猿类系列游艇俱乐部：衍生品的成功
Yacht Clubs: Derivative success
在BAYC的成功之后，突变猿类游艇俱乐部（MAYC）作为一个衍生品被推出，为原始概念带来了新的变化。这些NFT展示了可爱的猿类的突变版本，变化多样，充满了奇特和富有想象力。MAYC迅速获得了关注，吸引了现有的BAYC成员和寻找与众不同但又熟悉的新收藏家。MAYC的成功展示了通过创造性的新变体扩展受欢迎的NFT品牌的潜力，保持社区的参与度和市场的激动。
Following the success of BayC, the mutagenic yacht club (MAYC) was launched as a derivative, bringing new changes to the original concept. These NFTs show a lovely mutation version of the apes, varied and full of wonders and imagination. MAYC quickly received attention, attracting members of the existing BayC and finding new collectors who are unique but familiar. MAYC’s success demonstrates the potential to expand the popular NFT brand through creative new variants, maintaining community participation and market excitement.
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肥胖企鹅：粉丝的最爱
Obese penguins: Fans' favorite
由于其可爱和讨人喜欢的设计，肥胖企鹅已经成为粉丝的最爱。这些可爱而可亲的企鹅已经俘获了NFT社区许多人的心。每只企鹅都拥有独特的特点，从古怪的服装到不同的面部表情，使它们成为极具收藏价值的物品。肥胖企鹅的魅力在于它们具有普遍吸引力 - 它们容易受到喜爱，并且非常适合那些喜欢轻松愉快和视觉吸引力的收藏家。它们的受欢迎程度凸显了在NFT市场上取得广泛成功的可接近和有趣设计的重要性。
Because of their lovely and attractive designs, obese penguins have become the favorites of fans. These lovely and beloved penguins have captured the hearts of many people in the NFT community. Each penguin has unique features, ranging from weird costumes to different facial expressions, making them valuable collectors. The charm of obese penguins is that they are universally attractive -- they are easy to love, and they are well suited to collectors who like easy pleasure and visual attractions. Their popularity highlights the importance of close and interesting designs that have been widely successful in the NFT market.
好吧，让我们深入探讨一下最近NFT市场的起伏。对于比特币和以太坊等巨头来说，五月份并不是一帆风顺的。尽管这些区块链仍然在销售额上领先，但它们也经历了显著的下滑。让我们分析一下发生了什么以及为什么它很重要。
Well, let's look at the recent ups and downs of the NFT market. The month of May was not easy for giants like Bitcoin and Ether.
首先，让我们看看数据。比特币的NFT销售额在五月份惊人地下降了71％。以太坊也没有幸免，下降了56％。毫无疑问，这是很大的跌幅。但是是什么导致了这种剧烈的下滑？这里可能有几个因素起作用。市场饱和、投资者情绪的变化和更广泛的经济不确定性可能都对此次下滑做出了贡献。此外，整体加密货币市场经历了波动，这通常会影响NFT的销售，因为投资者变得更加谨慎。
First, let us look at the data. Bitcoin’s NFT sales fell by an alarming 71% in May. Ether was not spared, falling by 56%.
那么，市场对这些下跌做出了怎样的反应？专家们持不同意见。有些人认为这只是暂时的挫折，市场周期性的自然部分。他们认为NFT市场仍处于起步阶段，成长的痛苦是可以预料的。然而，其他人则警告说，这些下跌可能表明更深层次的问题，如过度估值或泡沫的开始破裂。分析师们密切关注买家和卖家的活动，注意到虽然销售额下降，但交易数量并没有如此大幅下降，这表明即使高价销售放缓，持续的兴趣仍然存在。
So, how did the market respond to these declines? Experts disagree. Some think it was a temporary setback, a natural part of the cyclical nature of the market. They think the NFT market is still in its infancy, and the pain of growth is predictable. Others warn, however, that these declines may point to deeper problems, such as overvaluation or the beginning of bubble break-ups. Analysts pay close attention to the activities of buyers and sellers, noting that, while sales have declined, the volume of transactions has not declined so significantly, suggesting that even if high-price sales have slowed down, there is continuing interest.
要真正理解这些下降，看看历史背景是很有用的。在过去一年里，NFT市场经历了爆炸性增长，途中有高峰和低谷。先前的下跌通常会在市场适应和演变后出现强劲复苏。例如，类似的下跌在2021年初观察到，随后市场以更大的活力反弹。这种模式表明，尽管当前的下降值得注意，但它们可能并不意味着长期的困境。相反，它们可能是一种重新校准，是下一波创新和增长之前的暂时停顿。
To truly understand these declines, it is useful to look at the historical context. During the past year, NFT markets experienced explosive growth, with peaks and valleys on their way.
尽管五月份NFT销售额出现显著下降，但六月份NFT市场显示出了复苏的有希望的迹象。这一反弹的关键指标之一是买家和卖家之间的活动增加。参与度的上升表明，即使面对市场的波动，对NFT的兴趣仍然强劲。当我们看到更多人买卖NFT时，这表明市场是健康、活跃的，仍然具有增长和投资机会的潜力。
Despite the marked decline in NFT sales in May, the NFT market showed promising signs of recovery in June. One of the key indicators of this rebound was an increase in activity between buyers and sellers. The rise in participation showed that interest in NFT remained strong, even in the face of market volatility.
对于比特币来说，六月份NFT买家和卖家的数量增长超过20%。这是一个重要的发展，因为它显示了市场的信心得到了恢复。尽管同期比特币的NFT销售额下降了4%，但参与者数量的增加表明市场正在稳定。更多的买家和卖家意味着更多的流动性，这对于维持一个充满活力和有韧性的NFT生态系统至关重要。这种动态有助于缓冲剧烈的价格波动，并为未来的增长奠定基础。
For Bitcoin, the number of buyers and sellers of NFTs grew by more than 20% in June. This is an important development, because it shows that market confidence has been restored.
以太坊也显示出令人鼓舞的复苏迹象。六月份，以太坊的NFT销售额增长了超过4%。这可能看起来很温和，但在五月份的大幅下降之后，这是一个积极的转变。此外，以太坊NFT的买家和卖家数量增长了超过10%。销售额和参与者活动的双重增加表明市场正在加强。以太坊生态系统以其广泛的NFT项目而闻名，正在反弹，重申其作为数字资产领域的领先平台的地位。
Also, the number of buyers and sellers of NFT in the district grew by more than 10%. The double increase in sales and participant activity suggests that markets are strengthening. The Taipan ecosystem, known for its extensive NFT project, is rebounding, reaffirming its position as a leading platform in the digital asset field.
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比特币的价格飙升：增长4.2%
Bitcoin prices skyrocketed: 4.2% increase
在NFT销售波动的背景下，比特币的价格表现增添了一层乐观情绪。过去一周，比特币的价格飙升了4.2%，在发稿时达到了71,091美元。这一增长强烈表明投资者对比特币的情绪仍然积极。当比特币的价格上涨时，通常会推动整个加密货币市场，包括NFT。这次价格飙升表明，尽管遇到一些挫折，比特币及其相关市场的整体前景依然光明。
In the context of fluctuations in NFT sales, the price performance of Bitcoin adds a sense of optimism. The price of Bitcoin has soared by 4.2 per cent over the past week, reaching $71,091 at the time of the publication. This increase strongly suggests that investors’ feelings of Bitcoin remain positive.
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以太坊的增长：增长2.2%
以太坊也在这一周里取得了积极的成绩，其价格增长了2.2%，达到了3,815美元。这种增长在市场动荡中强化了以太坊的韧性。价格上涨与NFT销售额的增长相结合，突显了以太坊健壮的生态系统以及其在市场低迷时的抗风险能力。以太坊的稳定增长对NFT市场至关重要，因为它支持着一系列推动行业发展的项目和创新。
The increase in prices, combined with the increase in NFT sales, highlights the strong ecosystem of the Ether and its resilience to risk when markets are depressed. Ether’s steady growth is crucial for the NFT market, as it supports a range of projects and innovations that drive industry.
NFT世界不仅仅是关于数字和交易，它还涉及人们的感受和反应。市场情绪可以决定趋势的成败，了解这种情感景观对于任何投资于NFT的人来说都是至关重要的。
The NFT world is not just about numbers and transactions, but about people’s feelings and reactions. Market sentiment can determine the success or failure of trends, and understanding this emotional landscape is crucial for anyone who invests in NFT.
让我们从社交媒体开始。Twitter、Reddit和Discord等平台上充斥着关于NFT的讨论。在五月份，关于比特币和以太坊NFT的讨论达到了历史最高点。这种热烈的讨论在塑造市场动态方面发挥着重要作用。积极的推文和充满热情的Reddit帖子可以推动兴趣和价格上涨，而负面的帖子则可能产生相反的效果。监控这些对话可以提供实时的见解，了解市场可能的走向。
We start with social media. Twitter, Reddit, and Discord have been full of discussions about NFTs. In May, discussions on Bitcoin and Ethio NFT reached their highest point in history. This lively discussion plays an important role in shaping market dynamics.
对于以太坊来说，情绪大体上是积极的。尽管销售额下降，以太坊社区仍然持乐观态度。用户对即将推出的项目、新收藏品和技术进展感到兴奋。这种积极情绪至关重要，因为它保持了社区的参与度，并吸引了新的参与者。当人们对一个平台感到满意时，他们更有可能积极投资和参与其中。
The sentiment is generally positive for the Etheria. Despite the decline in sales, the community remains optimistic. Users are excited about upcoming projects, new collections and technological advances. This positive sentiment is critical because it keeps the community engaged and attracts new players. When people are satisfied with a platform, they are more likely to invest actively and participate in it.
另一方面，比特币的情绪则更加复杂。尽管其价格上涨了4.2%，但对其NFT的情绪并不那么乐观。社区似乎存在分歧，一些投资者对销售额的急剧下降表示担忧。这种熊市情绪可能源于对比特币在NFT领域的长期角色的不确定性，因为比特币的主要功能是数字货币，而不是像以太坊那样的智能合约平台。
On the other hand, Bitcoin’s mood is more complex. Although its price has increased by 4.2%, it is less optimistic about NFT. Communities seem to be divided, and some investors are worried about the sharp decline in sales.
尽管情绪波动，数字却讲述了一个坚韧的故事。六月份买家和卖家之间的活动增加表明投资者的信心仍然完好无损。人们仍然在参与NFT，购买、销售和交易。这种稳定的参与表明他们相信NFT的长期价值，即使短期市场波动剧烈。这是市场成熟的一个迹象，投资者正在采取更加审慎的方式。
The increase in activity between buyers and sellers in June suggests that investors’ confidence remains intact. People are still involved in NFTs, buying, selling, and trading. This steady participation shows that they believe in NFT long-term values, even when short-term markets are volatile.
理解市场情绪和投资者行为不仅仅是学术性的，它对NFT市场的未来有着实际的影响。
Understanding market sentiment and investor behaviour is not merely academic; it has a real impact on the future of the NFT market.
市场稳定性：这些趋势对投资者意味着什么？
Market stability: What do these trends mean for investors?
NFT销售和情绪的最近趋势表明市场正在稳定。对于投资者来说，这种稳定性至关重要。它意味着更少的波动性和更可预测的回报。虽然NFT仍然是一种高风险投资，但稳定的市场为做出明智决策提供了更好的环境。投资者可以观察趋势、情绪和活动，以判断市场的走向，并相应地调整策略。
While NFT is still a high-risk investment, stable markets provide a better environment for informed decision-making. Investors can observe trends, emotions, and activities to judge the direction of markets and adjust strategies accordingly.
长期增长：对未来NFT发展的潜在影响
Long-term growth: potential implications for future developmentNFT
NFT的长期增长取决于维持和建立当前的兴趣和参与度。积极的情绪和增加的活动是市场仍在增长的良好迹象。这种增长不仅仅是关于更高的价格，它还涉及创新。新项目、更好的平台和更先进的技术将继续推动NFT领域的发展。现在正在建立的基础将为未来更复杂、更多样化的NFT应用提供支持。
The long-term growth of NFT depends on maintaining and building current interest and participation. Positive sentiment and increased activity are good signs that markets are still growing. This growth is not just about higher prices, but also about innovation.
更广泛的区块链影响：超越NFT
Broader block chain impact: beyond NFT
最后，NFT市场的趋势对整个区块链生态系统具有更广泛的影响。在NFT方面的成功可以推动对其他区块链应用的兴趣和投资。如果人们看到NFT能够蓬勃发展，他们更有可能探索和投资其他基于区块链的技术。这种兴趣的交叉汇聚可以促进整个区块链领域的更强大发展，从去中心化金融（DeFi）到供应链管理等等。
Finally, the trend in NFT markets has wider implications for whole block chain ecosystems. Success in NFT can stimulate interest and investment in the application of other block chains. If people see NFTs flourish, they are more likely to explore and invest in other block chain-based technologies.
打造一个成功的NFT收藏并非易事。它需要仔细的规划、坚实的策略和对市场动态的理解。无论您是经验丰富的创作者还是新手，以下的提示将帮助您在NFT领域的复杂环境中导航，最大程度地提高成功的机会。
It is not easy to build a successful NFT collection. It requires careful planning, solid strategies and understanding of market dynamics. Whether you are an experienced creator or a newcomer, the following hint will help you navigate in the complex environment of NFT and maximize your chances of success.
1）了解您的受众：瞄准正确的人群
1) Know your audience: target the right crowd
首要任务是要知道您创建NFT的目标人群是谁。确定您的目标受众至关重要。他们是艺术爱好者、游戏玩家还是加密货币投资者？每个群体都有不同的期望和兴趣。进行市场调研，了解潜在买家的偏好和行为，可以指导您的创作过程和营销策略。根据受众的喜好量身定制内容，增加您的收藏受到关注的可能性。
The first task is to know who you are creating the NFT. It is important to identify your target audience.
2）独特的卖点：使您的NFT与众不同
2) Unique point of sale: make your NFT /strong >
在充斥着NFT的市场中，拥有独特的卖点（USP）至关重要。您的NFT与其他人不同之处在哪里？是艺术风格、实用性、稀有性还是背后的故事？明确定义您的USP将帮助您吸引买家并建立忠实的粉丝群体。确保您的NFT提供了其他人所没有的东西，并在营销材料中有效地传达这种独特性。
In a market full of NFTs, it is essential to have unique outlets (USPs). Where is your NFT different from others? Is it art style, utility, rareness, or the story behind it? A clear definition of your USP will help you attract buyers and build a group of faithful fans. Ensure that your NFT offers what others do not have and effectively conveys this uniqueness in marketing materials.
3）营销策略：在发布前制造轰动
3) marketing strategy: creating a sensation before publication
精心设计的营销策略可能决定您的NFT发布的成败。在实际发布日期之前就开始制造轰动。使用预告、片段和倒计时来制造期待感。利用社交媒体、电子邮件通讯和在线论坛等多个渠道来触达更广泛的受众。目标是制造兴奋和好奇，这样当您的NFT上线时，已经有一个渴望购买的社区存在。
A well-designed marketing strategy may determine the success of your NFT release or failure. A sensationalization begins before the actual release date. Predicts, clips, and countdowns are used to create expectations. Various channels such as social media, e-mail newsletters, and online forums are used to reach a wider audience. The goal is to create excitement and curiosity, so that when your NFT is online, there is already a community that wants to buy.
4）利用社交媒体：创建病毒式营销活动
社交媒体是推广您的NFT收藏的强大工具。像Twitter、Instagram和TikTok这样的平台可以帮助您触达全球受众。分享引人入胜的内容，展示您的NFT并讲述您的故事。使用话题标签，在相关对话中参与并与您的粉丝互动。创建病毒式营销活动可以显著提升您的知名度。考虑一些能够吸引人们注意并鼓励他们分享您内容的挑战、赠品或合作活动。
Social media is a powerful tool to promote your NFT collection. Platforms like Twitter, Instagram, and TikTok help you reach a global audience. Share interesting content, show your NFT and tell your story. Use the subject label, participate in the conversation and interact with your fans.
5）与影响者合作：获得正确的认可
5) Working with those who influence: getting the right endorsement
与影响者合作可以扩大您的影响力和可信度。找到与您的目标受众产生共鸣的NFT领域或相关社群中的影响者。他们的认可可以为您的收藏增添合法性，并让他们的粉丝了解您。选择与您品牌价值观相符的影响者，他们真正欣赏您的作品。真实的认可更有可能将他们的受众转化为您的买家。
Working with influencers can increase your influence and credibility. Find those in the NFT field or in the community that connects with your target audience. Their recognition can add legitimacy to your collection and make their fans aware of you.
6）技术准备：确保顺利发布
6) Technical preparations: ensuring successful dissemination
技术故障可能会破坏本来完美的发布。确保您的NFT正确地铸造，智能合约安全，并且您使用的平台能够处理流量。多次进行测试，并制定应急计划。这样的准备有助于避免任何最后一刻的意外，并为您的买家提供流畅的体验。如果您对自己的技术能力不太自信，考虑与经验丰富的开发人员合作处理技术方面的事务。
This preparation helps to avoid any last-minute accidents and provides a smooth experience for your buyers. If you are less confident about your technical capabilities, consider working with experienced developers to handle technical matters.
7）选择合适的区块链：比特币 vs 以太坊 vs 其他区块链
选择适合您的NFT的区块链是一个关键决策。比特币和以太坊是最受欢迎的，但Solana和Polygon等其他区块链也在不断增长。每个区块链在交易费用、速度和社区支持方面都有其优缺点。以太坊以其强大的生态系统而闻名，而Solana以更快的交易速度和更低的成本提供服务。评估您的需求，并选择最符合您目标和受众偏好的区块链。
Selecting a block chain suitable for your NFT is a key decision. Bitcoin and Etheria are the most popular, but other blocks such as Solana and Polygon are growing. Each block chain has its advantages and disadvantages in terms of transaction costs, speed and community support.
8）智能合约安全：保护您的资产
8 Smart Contract > Security: Protect your assets
智能合约是NFT的支柱，确保其所有权和转移。然而，如果没有得到妥善保护，智能合约也容易受到黑客攻击和利用。与经验丰富的开发人员合作编写和审计您的智能合约。实施安全的最佳实践可以保护您的资产和买家的投资。请记住，一次安全漏洞可能会破坏您的声誉，并导致重大的财务损失。
Smart contracts are the backbone of NFT to ensure its ownership and transfer. However, smart contracts are vulnerable to hacking and use if they are not properly protected.
9）发布后策略：保持动力
9) Post-issuance Strategy: Keeping Power
在您的NFT发布后工作并没有结束。强大的发布后策略对于保持兴趣和推动持续销售至关重要。通过更新、新发布和活动继续与您的社区互动。考虑为早期购买者提供独家内容或福利，以激励他们继续支持。定期的沟通和互动可以保持您的社区的活跃性，并使他们对您的项目的长期成功产生投入感。
Consider providing early buyers with exclusive content or benefits to motivate them to continue their support. Regular communication and interaction can keep your community active and give them a sense of commitment to the long-term success of your project.
10）社区参与：建立忠实的追随者
围绕您的NFT收藏建立一个忠诚的社区是您可以拥有的最有价值的资产之一。定期通过社交媒体、Discord频道或虚拟聚会与您的受众互动。倾听他们的反馈，并对他们的支持表示感激。营造归属感和所有权感可以将普通买家转化为致力于推广您作品并帮助您成长的忠实粉丝。
The creation of a loyal community around your NFT collection is one of the most valuable assets you can have.
11）持续改进：根据反馈进行迭代
continuous improvement : an iterative process based on feedback
最后，保持持续改进的态度。从您的买家和更广泛的社区收集反馈，了解什么有效，什么无效。利用这些反馈来进行迭代和改进您未来的收藏品。对受众需求保持敏感并适应市场趋势可以帮助您在不断变化的NFT领域保持相关性和成功。
The feedback is collected from your buyers and the wider community to see what works and what does not work. The feedback is used to overlap and improve your future collection.
总结起来，五月份的NFT市场显示了比特币和以太坊的持续主导地位，尽管销售额有所下降。比特币以1.57亿美元的销售额领先，以太坊紧随其后，销售额为1.47亿美元，而Solana和Blast等其他区块链也取得了显著进展。市场在六月份显示出复苏的迹象，买家和卖家活动增加，并且BTC和ETH的价格出现上涨。了解这些趋势，并利用成功发布NFT收藏的策略提示，可以帮助创作者和投资者在这个充满活力的领域中导航，确保在不断变化的NFT世界中实现长期的增长和稳定。
To sum up, the May NFT market showed the continued dominance of Bitcoin and Ether, despite a decline in sales. Bitcoin led with $157 million in sales, followed by $147 million in sales, and other blocks, such as Solana and Blast, made significant progress. The market showed signs of recovery in June, increased buyer and seller activity, and higher prices for BTC and ETH. Understanding these trends, and using the strategic tips of the successful release of the NFT collection, can help creaters and investors to navigate in this dynamic area to ensure long-term growth and stability in the changing NFT world.
本文链接：https://www.hellobtc.com/kp/du/06/5238.html
https://www.ellobtc.com/kp/du/06/5238.html
来源：https://medium.com/coinmonks/nft-market-update-bitcoin-and-ethereum-lead-nft-sales-in-may-heres-why-it-matters-aabd10e928f2
Source: https://medium.com/coinmonks/nft-market-update-bitcoin-and-othereum-lead-nft-sales-in-may-heres-whoy-it-matters-aabd10e928f2
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