什么是元宇宙？元宇宙究竟是未来还是骗局

资讯 2024-06-27 阅读:25 评论:0

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我们整天说元宇宙。那元宇宙到底是什么呢？很多人都搞不清楚。其实，这不怪大家，因为到目前为止，关于元宇宙也没有一个统一的标准的权威的概念。为了方便大家更好的理解元宇宙，接下来，作为元宇宙行业权威资讯平台“元宇宙商业资讯”给大家带来解读。

We've been talking all day about the meta-cosmos. What's that universe? A lot of people don't know. Actually, it's not surprising, because so far, there is no unified concept of authority over the meta-cosmos. To facilitate a better understanding of the meta-cosmos, then it's an authoritative information platform for the meta-cosmos industry, called Geo-Cosmos Business Information.

　　什么是元宇宙
What's a metroscosm?

　　首先，从字面上理解，元宇宙是英文单词写作Metaverse，前面部分Meta是超越的意思，后半部分的verse其实是universe的后半部分，Universe是宇宙的意思。那么连起来的意思就是“超越宇宙”，也就是说这是一个超越了宇宙，与人们平常生活完全不一样的另一个世界。其次，从元宇宙的起源上来理解，目前有迹可考的元宇宙的起源大家比较公认的是1992年科幻作家尼尔·斯蒂芬森在其小说《雪崩》里最早使用的这个词，当时被翻译成《超元域》。小说将元宇宙描写成一个与真实世界平行的虚拟空间，在这个虚拟空间当中，每个人都可以拥有自己的另一个分身。另外从学界的角度来讲，元宇宙在2021年就掀起了一波小浪潮。国外研究集中于虚拟世界、虚拟现实等计算科学领域，而国内研究更聚焦于元宇宙算法，元宇宙概念分布于计算机科学、新闻传播学、电影学、教育学等综合性学科，国内研究普遍认为，元宇宙是独立于现实世界的数字世界，第二世界用户可以数字身份在其中自由的生活。从以上这些角度去理解，我们大致能够了解到所谓的元宇宙，其实是一个虚拟的世界，它平行独立于现实世界，在这个世界里跟现实世界是一样的，只是每个人的身份发生了变化，与现实世界完全不同的。

First, it is literally understood that the meta-cosm is a word written in English as Metaverse, which was first used by the science-fiction writer Neil Stephenson in his novel Avalanche, which was translated into the end of the universe, and Universe as the meaning of the universe. A novel that describes meta-cosm as a virtual space parallel to the real world, in which each person has his own separate parts. Next, from the origins of the meta-cosmos, in 2021, there was a small wave of meta-cosm, the origins of which are now more widely recognized as the first to be used in the computational sciences such as the virtual world, the virtual reality, and domestic research was more focused on meta-cosmology, and the concept of meta-cosin was distributed in computer science, news, cinema, educational science, and so on. In addition, from an academic standpoint, the metamorphology of the world is the identity of the world’s virtual reality, the world’s virtual reality, and the world’s virtual reality is essentially the same.

　　元宇宙为什么突然这么火
Why is the universe so hot all of a sudden?

　　刚才跟大家提到了元宇宙的概念，最早在30年前就提出来了，但为什么今年突然火呢？主要是以下几个原因：

The concept of the meta-cosmos was just mentioned to you. It was first introduced 30 years ago, but why this year was a fire? The main reasons are the following:

　　一、互联网急需找到新的发展方向，需要一场新的革命。截止到2021年，互联网已经诞生了52周年，我们中国人接触互联网也已经27周年，互联网被认为是20世纪最伟大的发明之一，互联网行业已经深刻渗入到大家的日常生活的方方面面，大家可以想象我们的吃、穿、住、行基本上都已经互联网化，现在基本上都离不开手机，为什么离不开手机？不是因为手机能打电话，是因为手机能上网。手机上网几乎可以完成你日常生活的每一件事情，行坐公交地铁不用给钱直接刷二维码，共享单车，火车网上购票等等，现在连看病工作都实现远程，这些都离不开互联网，可以说互联网深刻的改变了人们的生活方式，社交方式。但是大家有没有注意到，这些改变都是现实中的，也就是说经过半个多世纪。互联网已经把我们现实中能改变的，能够互联网化的行为和方式都已经挖掘透了，互联网急需开拓另一个发展空间，于是这虚拟世界就成为了互联网进军的新方向。

First, there is an urgent need to find a new direction for the Internet, and a new revolution is needed. By 2021, the Internet had been born 52 years ago, and we in China had access to the Internet 27 years ago. The Internet was considered to be one of the greatest inventions of the twentieth century. The Internet industry was already deeply immersed in every aspect of everyday life, and it was impossible to imagine that the Internet, which had been able to eat, wear, live and basically to become Internet-based, had changed people’s way of life and socialization. But did you notice that these changes were real, that is, they were connected to the Internet for more than half a century?

　　二、一些传统的互联网巨头现实中遇到了发展的瓶颈，他们也需要探索一个新的发展方向。这个瓶颈主要就是垄断和侵犯消费者权益，特别是侵犯消费者个人隐私，由于之前的快速扩张。几乎所有的互联网巨头都遭遇到了有关垄断的调查，甚至处罚，各国都对互联网巨头保护个人隐私方面提出了更加严格的要求。这方面的案例很多，《反垄断法》修订草案首次将互联网新业态纳入，并大幅提升处罚标准，2021年11月，国家反垄断局正式挂牌，仅今年以来，像阿里、腾讯、美团等多个互联网巨头都被处以重罚，具体金额不等，但是力度绝对是空前的。

Second, some traditional Internet giants have encountered development bottlenecks in their reality, and they also need to explore a new direction. The bottlenecks are mainly monopolization and infringement of consumer interests, especially consumer privacy, due to earlier rapid expansions. Almost all Internet giants have been subjected to monopoly investigations and even penalties, and countries have imposed stricter requirements on Internet giants to protect their privacy.

　　特别是2021年的4月份，阿里巴巴被开出182.28亿元的巨额罚款，成为了中国互联网反垄断极具标志性、指向性的行政处罚案件。外国的互联网科技巨头也是一样的，据不完全统计，2019年谷歌被处罚14.9亿欧元，2020年12月又被罚了3500万欧元，都是因为谷歌随便发送广告，Facebook也是一样的。因为泄露用户信息，2019年7月被罚了50亿美元，折合人民币高达344亿元。这样的例子还有很多，那现在所有的互联网科技巨头的日子都不太好过，他们如果继续在传统互联网领域工程略地，这一定会导致更加严厉的反垄断监管和处罚。所以，他们很难再进一步扩大市场份额了，必须在新的发展方向取得突破。于是以Facebook为代表巨头们就看中了元宇宙。

In particular, in April 2021, Ali Baba was fined US$ 18.28 billion, amounting to US$ 34.4 billion in July 2019. There are many more cases in which all Internet technology giants are not well known. If they continue to work in traditional Internet fields, this will lead to more severe anti-monopoly regulation and punishment. So it will be difficult for them to further expand their market share, and a breakthrough must be made in the new direction of development.

　　三、技术的进步为元宇宙的火热提供了支持。元宇宙的发展离不开科技的进步。例如VR边缘计算和区块链技术是元宇宙必备的三大技术支撑，当前这三大技术虽然谈不上非常成熟，但是已经在现实社会中各个领域进行了广泛的经营，为元宇宙的发展提供了技术支撑。

Advances in technology support the heat of the meta-cosm. The development of the meta-cosmos is dependent on advances in technology. For example, the technology of the VR margin calculation and block chain is the three technologies necessary for the meta-cosm, which, while not very mature, are already operating extensively in all areas of real society, providing technological support for the development of the meta-cosmos.

　　四、年轻人和宅文化为元宇宙的爆发提供了土壤，现在的年轻人跟我们中年人的思想观念是不太一样的，他们更喜欢探索和接受新生事物，也比我们更喜欢泡在虚拟世界里。比如说他们喜欢看科幻片、喜欢玩游戏，在游戏当中寻找成就感，再比如他们都很宅，很多年轻人因为有了互联网可以好几天都不下楼，不影响他们的生活。同时，新冠疫情进一步催生了“宅文化”，大家不出门，时间久了与现实世界就会产生脱节，这种年轻人+宅文化为虚拟世界的元宇宙提供了生长的土壤。

iv. Young people and home culture provide the ground for the eruption of the meta-cosmos, and young people are not very much like our middle-aged minds, and they prefer to explore and accept new things, and they prefer to be in the virtual world more than we do. For example, they like to watch science fiction, play games, look for achievement in the game, and, for example, they are home-grown, many young people who, with the Internet, can stay out for days and days without affecting their lives. At the same time, the new crown epidemic has given rise to a “home culture” that we all go out of time, which has become out of touch with the real world, and the youth + home culture provides a breeding ground for the meta-cosm of the virtual world.

　　五、资金泛滥。新冠疫情爆发以来，各国为了挽救经济，解决民生问题都开启了货币扩张的基础。我们国家因为疫情控制的比较好，货币宽松没多久马上就恢复正常了。但是国外可不一样，国外疫情一直无法有效的控制，以美国为代表的发达国家开启了疯狂的一套模式。美国的通货膨胀屡创新高，那这么多的钱总要寻找个出口，于是这美国的股市涨了，而股市上涨的同时也带来了财富效应，在股市赚到的钱进一步加剧了现实中的资金供应。在这种流动性泛滥的资金环境下，这些投资资金、风投基金和科技巨头都不差钱，他们差的是好的投资方向，那这个时候元宇宙正好给了他们一个投资的出口。于是资本蜂拥而入，俗话说站在风口上猪都会飞，更何况现在站在风口上是元宇宙。

But, unlike abroad, where the epidemic has been beyond effective control, the advanced countries, represented by the United States, have set up a crazy model. The US inflation has been so innovative that so much money has to be exported, so the US stock market has risen, and the stock market has brought with it a wealth effect, and the money it earns has further aggravated the supply of money in the real world. In this volatile financial environment, these investment funds, investment funds, investment funds, and technology giants have not been as cheap as they are, and they are poor in terms of good investment directions.

　　六、炒作。任何事情火起来，都有炒作跟风的因素。房地产也是这样，元宇宙也不例外。不排除有些资金，有些公司涉足元宇宙，有跟风炒作的嫌疑。由于不合理的炒作，使得元宇宙这个概念的热度进一步升温了。

vi. Frozen. Everything gets hot. Real estate does the same thing, and the meta-cosm is no exception. Some money is excluded, some companies are involved in the game, and some are suspected of following it. Unconscionable pretenses have further warmed the concept of the meta-cosm.

　　元宇宙是未来还是骗局
/ strong

　　任何一件新生事物都是毁誉参半。这有人说他好，就有人说他不好，有人喜欢，自然也有人讨厌。这原因就在于对于新生的元宇宙概念，很少有人能够看清楚他的未来到底会怎么样。这一方面，元宇宙有现实的发展需求，也有先进的技术之处，特别是一些互联网科技巨头转向元宇宙，必然会给元宇宙赋予极大的发展动力。

This is because, with the concept of the new meta-cosm, few people can see what his future will be like. In this respect, the meta-cosmos has real development needs, as well as advanced technology, especially some of the technological giants of the Internet who turn to the meta-cosmos, and will necessarily give the meta-cosmos a great boost.

　　比如2021年的七月年初，Facebook就表示要在数年内转型为元宇宙公司。12月29号，Facebook创始人马克扎克伯格甚至将公司的名字直接改成为Meta。Meta是什么意思呢？Meta的就是元宇宙的“元”，Facebook在美国纳斯达克上市的股票代码也由“FB”换成了“MVRS”，由此可见扎克伯格是多么痴迷元宇宙。扎克伯格还表示公司从即日起将以元宇宙为先，而不是Facebook为先，Facebook会全力押在元宇宙上，将在五年内转正成为元宇宙公司。Facebook最初只是一家校园社交网站，由于扎克伯格独具慧眼，赶上了社交媒体的风口，带领Facebook逐渐成为全球知名企业。截止到去年的8月20号，扎克伯格以62600亿元的企业估值，位列胡润全球五百强第五名。这么厉害的一个企业，这么厉害的老板都非常看好元宇宙，那元宇宙概念能不火吗？不仅仅是国外大型互联网公司，国内的科技巨头也开始进军元宇宙。

At the beginning of July 2021, for example, Facebook indicated that it would be transformed into a metaspace company for several years. On December 29, Facebook’s founder, Mark Zuckerberg, even changed the company’s name directly to Meta. What does that mean? Meta’s name is the dollar of the metaspace, and Facebook’s stock code, which was listed in NASDAQ in the United States, was replaced by “FB” to “MVRS, which shows how Zuckerberg was obsessed with the universe.

　　2021年8月，字节跳动斥巨资收购VR创业公司pico，字节跳动准备开启完全沉浸式抖音，他们转向元宇宙会产生带动和引导效应，所以元宇宙的未来肯定是值得期待的，是未来互联网的一个发展方向。但是另一方面，元宇宙也面临很多问题，首先技术上还不是很成熟，元宇宙的应用技术无外乎网络及预算技术、人工智能技术、互联网技术、区块链技术等核心科学技术，但是这些技术远未达到成熟的境地。例如VR的拍摄方法及镜头语言不够完善，开发工具链阵营较多导致成本过高等问题。

But, on the other hand, the meta-cosm faces many problems, first of all technologically not yet mature, the applications of the meta-cosm applications of network and budget technology, artificial intelligence technology, Internet technology, sector chain technology, etc., but they are far from mature. For example, VR's methods of filming and the language of the lens are not perfect, and the development of tool chains leads to excessive costs.

　　其次就是知识产权问题。元宇宙是一个共享空间，未来的用户都将成为这个世界的创造者与缔造者。但作品的所属权创作的合作关系都存在高于现实世界的不稳定性，元宇宙给人们一定程度的自由，却没有给人们自由的保障，还有元宇宙尚没有官方认可的运行和管理规则，元宇宙世界应和现实社会的发展进程类似，需要有完善的规则和组织体系，那这些都需要有关部门的参与和监管员。元宇宙的公共性和社会性，使得中立第三方的存在尤为重要。元宇宙未成熟就先火，未必是件好事，因为管理规则不明确，甚至连统一的概念都还没有，这很容易导致元宇宙误入歧途，产生很多的负面影响，最终葬送声自身。例如，最近元宇宙炒房概念掀起了热潮，成交价格持续刷新虚拟房产的价格记录，天下秀发行虚拟房屋35万套，已经有十几万用户注册抢购，在二手平台上，一套天下秀发行的虚拟别墅被上架出售，标价高达50万元，某歌星通过元宇宙购买了三块儿地皮，价值78.3万人民币，并号召粉丝同买做邻居。

The metaspace is a shared space, and the future users will be the creators and creators of the world. But there is greater uncertainty than in the real world, where the creation of the work has a degree of freedom, which has not been guaranteed, and where there are no officially accepted rules of operation and management, which are similar to the development process in the real society, which require well-established rules and organizational systems that require the involvement of the relevant authorities and regulators. The public and social nature of the metaspace makes the existence of a neutral third party all the more important.

　　元宇宙房地产炒作，本质上还是击鼓传花，并没有现实价值的基础。已经有专家呼吁要加强金融监管的，所以未来的元宇宙大概率的发展路径是这样的，快速发展深刻改变世界，产生各种乱象，引发强力监管，巨头们寻找下一个风口，包括这个过程可能需要几十年的时间，那作为普通人参与元宇宙玩玩游戏，体验一下虚拟世界，那倒是蛮不错的，但是要不要投资元宇宙？你比如说在元宇宙买房置业，最好暂时不要，我们不是大公司，我们普通人也没有资本像互联网巨头那样去进军元宇宙，所以最好不要冒险，等元宇宙再发展发展，方向再清晰一些，那个时候再做决定也不迟。当然如果你有一定的资金基础，又能够承担风险，尝试一下也未尝不可。

There are already experts calling for stronger financial regulation, so the path of the future meta-cosm is one of profound changes in the world, creating all kinds of chaos, triggering strong regulation, the giants looking for the next wind, including the process, which may take decades to play in the meta-cosm, and experience the virtual world, but it's good to invest in the meta-cosmos. You say, for example, we're not big companies, we don't have ordinary people, we don't have capital to go into the meta-cosm as Internet giants, so it's better not take risks, wait for the meta-cos to develop again, get a clearer direction, and then make a decision. If you have a certain financial basis, you can take risks, and try it, of course.

本文章由“元宇宙商业资讯”整理，更多元宇宙深度解读敬请关注。

This article is organized by the Metacosm Business Information, and more is read in depth by the Metacosm for your attention.

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