即便以Facebook当下的2500亿美元体量来看,2021也是艰难的一年。
Even in the size of $250 billion in Facebook, 2021 was a difficult year.
“举报者泄密”等一系列谴责性报道引发了人们对Facebook对社会影响的不安质疑;公司仍担心有人利用Facebook平台组织类似去年1月6日的国会骚乱;苹果的隐私协议的调整也威胁到了Facebook核心广告业务。与此同时,年轻用户也纷纷涌向TikTok(海外版抖音)。
A number of critical reports, such as “whistle-blower leaks,” have raised concerns about the social impact of Facebook; companies are still concerned about the use of Facebook platforms to organize protests similar to those held in Congress on January 6, last year; and the restructuring of Apple’s privacy agreement threatens the core Facebook advertising business. At the same time, young users are pouring into TikTok.
在2021年 10月28日的一次虚拟现实活动中,首席执行官马克·扎克伯格试图将Facebook翻向新的一页。扎克伯格宣布,Facebook将更名为Meta,全力打造名为“元宇宙”的未来互联网,并向所有人证明他在2004年创立的公司不仅仅是一家社交媒体企业。
In 2021 & nbsp; on October 28, at a virtual reality event, CEO Mark Zuckerberg tried to turn Facebook into a new page. Zuckerberg announced that Facebook would change its name to Meta, build a future Internet called “Megaspace” and prove to everyone that the company he created in 2004 was not just a social media company.
一年过去了,花费了数十亿美元,众人仍然感觉所谓的元宇宙是遥遥无期的。而Meta这家前身为Facebook的公司,在很大程度上仍然是一家以社交媒体为主的企业,而它现在面临着比宣布更名时更大的财务压力。
A year has passed and billions of dollars have been spent, and people still feel that the so-called meta-cosmos is far from over. And Meta, a former Facebook company, remains largely a social media-based business that now faces greater financial pressure than when it was declared.
2022年4月28日,加利福尼亚州门罗公园,Meta总部前的标志。
元宇宙(Metaverse),是人类运用数字技术构建的,由现实世界映射或超越现实世界,可与现实世界交互的虚拟世界 [82] ,具备新型社会体系的数字生活空间。
Metaverse, a virtual world created by humans using digital technology that maps or transcends the real world, that interacts with the real world < /em style=" color: rgb(51, 102, 204); > [82] em style=" rlor: 19, 110, 194); >nbsp; nbsp; new social system < (https://brekreml_ml_ml> >).
元宇宙一词诞生于1992年的科幻小说《雪崩》,小说描绘了一个庞大的虚拟现实世界,在这里,人们用数字化身来控制,并相互竞争以提高自己的地位,到如今看来,描述的还是超前的未来世界。
avalanche ; small story depicting a vast virtual reality where people compete with each other to improve their position and to describe the future as it now appears .
与此同时,Meta的核心业务正在收缩,因为它面临着来自TikTok竞争,以及广告业因经济衰退的而带来的市场看空。该公司本周公布营收第二季度下滑,利润较上年减少一半。它销售的广告越来越多,但赚的钱却越来越少,社交媒体平台的用户增长也在放缓。在去年夏天首次达到1万亿美元的市值后,它现在的价值约为该市值的四分之一(约2500亿美元),甚至低于家得宝(美国家得宝公司。为全球领先的家居建材用品零售商,美国第二大零售商)。
At the same time, Meta's core business is shrinking because it is facing a market void from Tiktok competition and from the advertising industry as a result of the recession. The company's second quarter of the week is down, with profits being halved from the previous year. It is selling more and less. It is selling less and less money. After the first $1 trillion market value of last summer, it is now worth about one quarter of that market value (about $250 billion) and even less than the household
尽管耳机有了巨大的进步,但VR和AR仍然是流行的新兴技术。VR耳机市场与诸如游戏机之类的老牌小工具市场相比,仍然很小。ABI Research预计今年将有1110万部VR耳机出货,其中70%将是Quest 2耳机。这比2021预计的1450万个耳机(Quest 2耳机占总数的85%)有所下降。
Despite significant advances in headphones, VR and AR are still emerging technologies. The VR headphone market is still small compared to the old tool market, such as the game machine. ABI Research expects 11.1 million VR headphones this year, 70% of which will be Quest 2. This is down from the 14.5 million headphones projected in 2021 (Quest 2 headphones, 85% of the total).
一些技术专家表示,这些产品有潜力,但在短期内,用户的购买力仍不确定。
Some technical experts indicated that these products had potential, but in the short term the purchasing power of users remained uncertain.
卡内基梅隆大学(Carnegie Mellon University)助理教授、该校增强感知实验室(Augmented Perception Lab)负责人戴维·林德鲍尔(David Lindlbauer)表示:“我不确定这会很快转化为最终用户。”
“I am not sure that this will soon become an end-user”, said David Lindlbauer, Assistant Professor at Carnegie Mellon University, head of the School's Awareness Enhancement Laboratory.
对于扎克伯格和Meta来说,这是一个独特的挑战。
This is a unique challenge for Zuckerberg and Meta.
扎克伯格在Facebook上市后不久就成功地将其业务从台式机转向移动设备,此举有助于推动其广告业务,并确保其在未来十年的大部分时间里占据主导地位。但当时智能手机已经无处不在,Facebook的入场似乎有点迟了。
Zuckerberg’s success in moving his business from a desktop to a mobile device shortly after his posting on Facebook helped to drive his advertising business and ensure its dominance for most of the next decade. But smartphones were everywhere, and Facebook appeared to be a little late.
现在,该公司正试图率先推出一项新技术。Meta将这一转变定位为公司的一种生存必需品。在苹果的应用跟踪更改损害了Meta向用户投放广告的能力之后,该公司不想在未来依赖任何外部的硬件或应用商店。
The company is now trying to take the lead in introducing a new technology. Meta has positioned this shift as a necessity for the company’s survival. After Apple application tracking changes have undermined its ability to advertise to users, the company does not want to rely on any outside hardware or app shops in the future.
2022年东京游戏展的一位观众测试了Meta Quest 2 VR耳机。
Meta Quest 2 VR headphones were tested by an audience at the 2022 Tokyo Games.
但看电脑或智能手机显示屏和戴耳机有很大区别,虽然可以想象每天使用一个小时的耳机,在虚拟现实中的沉浸式视图和与现实世界混合的数字图像之间交替使用,但林德鲍尔(卡内基梅隆大学助理教授)说:“个人认为我们还没有做出我整天都想戴的那个感觉的东西”。
But watching computer or smart phone screens and wearing headphones is very different. Although it can be imagined that an hour-a-day headphone will be used interchangeably between a immersion view in virtual reality and a digital image mixed with the real world, Lindbauer ( (Horizon Workrooms)中使用功能,也可以在几个开发者的应用程序中访问,如绘画VR和DJ应用程序Tribe XR。
Quest Pro's facial tracking function helps to make the characters of the meta-cosm look more authentic: Meta indicates that users can use functions in Horizon World (Horizon Worlds) and Horizon Studio (
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