因侵犯东方IC图片版权被北京市海淀区人民法院判赔21万后，百度在昨日(7月18日)正式上线了一个名为“图腾”的原创图片服务平台。
After having been awarded 210,000 damages by the Haidian District People's Court in Beijing for violating the copyright of the Eastern IC image, 100 degrees officially went online yesterday (18 July) on an original photo service platform called & ldquo; Tutten & rdquo;
根据介绍，图腾由百度搜索基于区块链技术研发，其主要作用是——利用区块链技术构建一个覆盖图片生产、权属存证、图片分发、交易变现、侵权监测、维权服务的全链路版权服务平台。
According to the presentation, totem was developed by a 100-degree search based on block chain technology, whose main role is — & mdash; and the use of block chain technology to construct a full-link copyright service platform covering photo production, title documentation, photo distribution, trade realization, tort monitoring, and rights-based services.
几天前还和东方IC掀起骂战，称对方“勒索”的侵权者百度，如今摇身一变成为手拿区块链盾牌的图片版权捍卫者，百度的变化之快令人惊讶。不可否认的是，百度与东方IC的版权之争，触动了百度，也触动了整个版权保护行业敏感的神经。
A few days ago, there was a verbal battle with the Eastern IC, calling the other one & & ldquo; blackmail & & rdquo; and the violator, who now shakes to become the copyright defender of the picture with the chain of arms. Undeniably, the 100-degree competition with the Eastern IC has touched the sensitive nerve of the entire copyright protection industry.
因为具有去中心化、不可篡改、智能合约等特性，区块链这一技术在版权行业的应用一直被寄以厚望。区块链真相(ID:chaintruth)统计发现，掘金区块链+版权领域的公司远超10家，其中既有纸贵科技、原本等区块链创业公司，也有安妮股份、迅雷等上市公司和传统互联网企业。
The application of block chains in the copyright industry has been expected because of their decentralized, non-manufacturing, and intelligent contracts. The truth of the block chain (ID:chaintruth) statistics show that there are well over 10 companies in the area of gold-digging + copyright, including high-tech, original block-link start-ups, Annie shares, Thunder, etc., and traditional Internet companies.
大玩家百度的入场，会让这个领域走得更快吗?
Does the big player's entrance make this field go faster?
76张图被索21万元，引发版权口水战
Seventy-six graphs have been charged $210,000, triggering the copyright salivation.
百度和东方IC的版权大战，起源于2017年上半年。
The 100-degree and Oriental IC copyright battles began in the first half of 2017.
东方IC在接受“刺猬公社”采访时称，彼时其在维权中陆续发现手机百度产品内、hao123网站资讯频道上存在着大量未经许可转载使用来自东方IC的图片。2017年7月初，东方IC就百度号内容的图片侵权问题开始给百度发邮件反映。
At the time of the interview, Eastern IC received & & ldquo; Stallion Communion & & rdquo; it said that at the same time it discovered a large number of unlicensed images from Eastern IC on the Hao 123 information channel within the 100-degree product of mobile phones. In early July 2017, Eastern IC started sending hundreds of emails about the violation of the 100-degree content.
2017年8月份，东方IC正式起诉hao123网站。
In August 2017, Eastern IC formally indicted Hao123.
今年7月12日，海淀区人民法院对该案作出一审判决，百度全部败诉。
On 12 July this year, the Haidian District People's Court rendered its first instance judgement in the case, which lost 100 per cent of the case.
法院判令，百度赔偿经济损失及合理开支共计214423元，单张被侵权图片获赔金额在2000元-5000元之间不等。
The Court ordered 100 per cent compensation for economic loss and reasonable expenses in the total amount of $214423, and the amount of compensation awarded in respect of a single tort image varied between $2,000 and $5,000.
然而，7月13日，百度APP发出一则公开声明，让这场版权之争在版权界炸开了锅。
However, on 13 July, 100-degree APP issued a public statement that allowed the copyright contest to blow up the pot in the copyright community.
百度在声明中称，东方IC没有通过正规投诉途径反映诉求，而是通过法律诉讼谋求高额赔偿，这种方式是“图片版权机构的‘勒索’商业模式”，百度对此类行为表示坚决反对，并对此案一审判决提起上诉。
In its statement, the Commission stated that, instead of reflecting the claim through formal means of complaint, it sought substantial compensation through legal proceedings in the form of & ldquao; photo copyright agency & Lsquao; extortion & rsquao; business model & rdquao; and that it expressed its strong opposition to such acts and appealed the first instance judgement in the case.
7月14日，东方IC也发出声明，称“侵权却毫不反思的百度不值得尊敬”，认为百度无视常识，文章蛮横，并表态将持续向百度发起维权诉讼。
On 14 July, Eastern IC also issued a statement calling & & ldquo; the level of abuse without reflection is not worthy of respect & & rdquao; it considers that there is no respect for common sense, that articles are arrogant and that it is expected to continue to initiate rights proceedings on a 100-degree basis.
图片版权的保护难题由来已久。
The challenge of protecting copyrights in pictures is a long-standing one.
之前，较为知名的“大头儿子”著作权之争也曾引发热议。某公司销售由大头儿子公司擅自授权的“大头儿子”形象玩偶，被央视动画公司诉讼至法庭，一审大头儿子公司被判赔28万元。而大头儿子公司不服又启动二审。由于涉及演绎作品，需要确认权属等问题，目前案件还在审理中。
Previously, the more well-known “ the big son & & rdquo; and the competition for copyright had also given rise to controversy. A company selling & & & & & & & & & image dolls, authorized by the big son company, was brought before a court by the big animator company and awarded $280,000 in the first instance.
种种争论之下，版权的确权和保护显得尤为迫切。
In the light of all the arguments, the right to and protection of copyright is particularly urgent.
而带有时间戳功能、具有不可篡改特性的区块链，被认为是解决这一问题的“良药”。
The chain of blocks with a time stamp function with immutable characteristics is considered to be & ldquao; medicine & rdquao;
区块链赋能，版权创业成热土
Block chain enablement, copyright to start a hot earth.
百度的“图腾”，早在今年4月份便进入公测阶段。
100-degree & ldquao; Totem & rdquao; the public survey stage entered in April this year.
百度图腾申请入驻
据介绍，百度图腾的版权存证系统可以为内容作品提供具有明确时间标记的“存在性证明”。这可以理解为，其为解决内容版权的权属问题提供了一个存在的证明。
The copyright record system for 100-degree totem is described as providing a & ldquao with a clear time mark for the content work; proof of existence & & rdquao; which is understood as providing a proof of the existence of rights to the content copyright.
除此之外，区块链技术还被应用在了百度图腾的一站式在线维权系统中，该系统会在发现侵权行为后，对该侵权行为进行在线取证并记录至区块链中。
In addition to this, block chain technology has been applied in the 100-degree totem one-stop online rights system, which takes evidence of the violation on-line and records it in the block chain upon discovery of the violation.
而在版权检测环节，则通过人工智能和大数据技术来实现在线检测，据称“万张图片最快2小时即可产出版权检测报告”。
On the other hand, online testing is carried out through artificial intelligence and big data technology, which is said to be “ thousands of pictures produce copyright monitoring reports & rdquao in the earliest two hours.
梳理这一行业便可发现，这并非第一个区块链+版权平台。
Combination of the industry shows that this is not the first block chain to copyright platforms.
2015年便成立的原本，便是一家将区块链应用于内容版权领域的区块链创业公司。其通过把每篇原创内容所包含的所有信息哈希(Hash)成一个字符串，将字符串的缩写形成全网唯一的数字指纹(原本DNA)。经过原本DNA认证过的作品，将拥有“认证所有权”，即可保证镌刻于作品底部的原本DNA与此作品相互验证，共属一体。
In 2015, it was created as a block-link start-up company that applied the block chain to content copyright. It created the initials of the string as the only digital fingerprint (original DNA) on the whole web by making all the information that was contained in each original content into a string. After the original DNA-certified work, it will have & ldquo; authenticated ownership & & rdquo; and it will ensure that the original DNA engraved at the bottom of the work will be tested together.
但是，这一技术本身不能证明该作品的原创性。换句话说，用户在平台发布的抄袭内容也会得到专属的原本DNA，被不可篡改地记录下来。
But this technology does not in itself prove the originality of the work. In other words, the copying of the content published by the user on the platform will also get the exclusive original DNA, which can be recorded unaltered.
此后，基于区块链的出版和版权保护平台亿书、区块链版权存证平台纸贵科技等区块链+版权的创业平台纷纷出现;另一方面，安妮股份旗下的版权家，在2017年推出基于区块链的数字版权服务;今年4月，迅雷也传出将利用区块技术进军版权保护领域，目前已完成版权认证的公链研发，下一步计划建立版权交易平台。
Since then, there has been a proliferation of business platforms based on block chain-based publishing and copyright protection platforms such as the Billion Books of the Block Chain and the Precious Technology of the Block Chain Copyright Recording Platform; on the other hand, copyrighters under the Annie stock label launched a digital copyright service based on block-chains in 2017; in April of this year, thunder also spreads the use of block technology in the field of copyright protection, and public chain research and development for copyright certification has been completed, and the next step is to set up a copyright trading platform.
一时间，在区块链技术整体落地尚难的情况下，版权领域成为区块链应用的热土。
At a time when block chain technology as a whole was difficult to land, the copyright area became hot ground for block chain applications.
区块链数字存证的逻辑在于：通过时间戳和区块链技术将数字版权产生、流转信息写入区块链。由于区块链具有不可篡改等技术特点，链上出具的数字存证及服务的可信度高。
The logic behind digital record-keeping of block chains is that digital copyrights are generated through time stamping and block chain technology, and the flow of information is written into the block chain. Because of the technical characteristics of the block chain, the digital record-keeping on the chain and the credibility of the service are high.
说白了，这是一种技术背书。
It's a technical endorsement.
技术背书能否取代机构背书?
Could the technical endorsement replace the institutional endorsement?
被区块链版权创业者津津乐道的一件事，是今年6月28日，杭州互联网法院对一起侵害作品信息网络传播权纠纷案进行了公开宣判。其独特之处在于，案例中认定被告侵权行为属实的有力证据之一来自基于区块链技术的电子数据。
One of the things that entrepreneurs who are copyrighted by block chains enjoy is that, on June 28, this year, the Hangzhou Internet Court publicly pronounced a dispute over violation of the right to disseminate information about their works. What is unique is that one of the compelling evidence in the case that the defendant’s violations were found to be true is electronic data based on block chain technology.
此后，“区块链技术存证的电子数据的法律效力予以确认”的消息被广为传播。
Since then, information has been widely disseminated on the legal effects of & & & & & & rdquo; the legal effects of the electronic data in the technical storage of the block chain have been confirmed.
区块链的存证，能与法律效力等同吗?换句话说，技术背书能否取代机构背书?
Can the chain of blocks be certified as having legal effect? In other words, can the technical endorsement replace the institutional endorsement?
500金研究院院长肖磊告诉区块链真相(ID:chaintruth)，区块链+版权更多的是记录信息的功能，在某种特定的条件下作为一个证据，“理想化的应该是这些区块链版权系统与版权局的系统打通，使区块链版权的数据能与版权局对接。但这种打通目前看并不容易实现。”
The President of the 500 Gold Research Institute, Shaw, told the truth about the block chain (ID:chaintruth), that the block chain plus copyright is more a function of recording information as evidence under certain conditions, &ldquao; ideally, these block chain copyright systems are connected to the copyright office system, allowing the data on the block chain copyright to be connected to the copyright authority. But such access is not currently easy to achieve. & & rdquao;
而在这起区块链技术的电子存证判例中，被采信的电子版权存证经过严密质证，提供自动抓取服务的第三方存证平台也需要经过考察，并不仅靠着“基于区块链的去中心化、不可篡改”等技术特点而免去求证环节。
In the case of electronic record-keeping of this block chain technology, the accepted electronic copyright record-keeping is closely authenticated, and the third-party record-keeping platform, which provides automatic capture services, also needs to be looked at, and is not based solely on “ it is based on the decentralization of the block chain; it cannot be tampered with; and the technical characteristics of &rdquao; etc.
在肖磊看来，版权本身就是国家制度的安排，需要有第三方机构的参与，“就算你能证明版权属于你的，那也需要第三方机构的裁决。”由此看来，区块链在版权领域的最大作用是提供了一个难以篡改的证据，“这种技术为第三方机构判定版权时减轻了很多负担，但会威胁那些为版权服务的中介机构。”
In Xiaoqiao’s view, copyright itself is an arrangement of a national system that requires the involvement of a third-party agency, “ if you can prove that copyright belongs to you, it also requires a decision by a third-party body. & & & rdquo; thus, the greatest role of the block chain in the copyright field is to provide evidence that is difficult to tamper with, & & ldquao; this technology reduces a lot of burden for third-party agencies in the determination of copyright, but it threatens intermediaries that serve copyright. & & rdquao;
这也就意味着，即使在版权领域应用了区块链的技术背书，也无法取代机构背书的功能。
This also means that even if the technical endorsement of the block chain is applied in the copyright area, it cannot replace the institutional endorsement function.
但这并不会否认区块链技术在版权领域的应用潜力。四川省广播电视科研所朱静宁对区块链真相(ID : chaintruth)说，由于版权认证有现行的国家标准，如何确权并不完全由区块链决定，但区块链技术在版权交易领域的潜力却很大。
But this does not deny the potential of block chain technology in the copyright field. The Sichuan Radio and Television Research Institute, Chu Jingning, told the truth about the block chain (ID: Chaintruth), that since copyright certification has existing national standards, the determination of rights is not entirely determined by the block chain, but the potential of block chain technology in copyright trading is substantial.
他表示，区块链技术对授权链条的保护，可以让版权合法合理地被使用，“出版物发行渠道链条很长，存在授权登记多、相互授权等复杂权属情况，如果用区块链这种可信赖的机制来解决运营，实质上也是产权的保护，但不是对内容本身的保护，而是对授权链的保护。”
He states that block chain technology protects the chain of authorization by allowing copyrights to be legitimately and reasonably used, “ that the chain of distribution of publications is long, that there are complex tenure situations, such as multiple registration and mutual authorization, and that if the chain of blocks is used as a credible mechanism for dealing with operations, it is also essentially the protection of property rights, not the content itself, but the chain of authorization; and & & rdquao;
区块链版权之争意在流量垄断?
The contest over block chain copyright is meant to be a traffic monopoly?
区块链创业者维安(化名)称，目前行业内大多数区块链版权产品没有找到成熟的盈利模式，依靠版权注册费用、收取交易佣金的方式比较常见。但这些方式使得项目自身造血能力较为脆弱。
The block chain entrepreneur, Vian, stated that most block chain copyright products in the industry currently do not find mature profit models, and that reliance on copyright registration fees and trading commissions is more common. These methods make the project's own blood-producing capacity fragile.
既然如此，为什么还会有如此多区块链版权公司出现?
In that case, why would so many chains of copyright companies ever appear?
在肖磊看来，这又回到了传统互联网企业竞争中的打法。如果大家都把数据上链，那么最先布局的系统沉积的上链信息就多，就会吸引更多用户。“其实大家希望做版权区块链，还不仅是版权的问题，主要是为了获取流量、内容，把用户吸引到这条链上，让这条链更丰富。”肖磊说。
And & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & ; & & & & & & & & & & & & & & & & & & ; & & & & & & & & & ; & & & & & & & ; & & & & & & & & & & & & & & & & & & & & &. & & & & & & & & & & & & & &. & & & & & & & &. & & & & & & & & &. &... & & & & & &.. & &. & &.... &..........................................................................................................
之所以这样，是因为当一家区块链版权平台提前做好布局，未来就可以靠垄断的“链上数据”获得更大的商业价值。
The reason for this is that when a block chain copyright platform is pre-positioned, the future can rely on a monopoly & ldquao; data on the chain & rdquao; and greater commercial value.
此前原本项目的联合创始人范希在接受媒体采访时也称，原本理想的目标是要建立成一个媒体联盟链，“当有足够多的B端客户(媒体)作为节点加入到原本链后，其本身的公信力会得到增强，而后续能做的事情也会变得很多。”
Earlier, the co-founder of the original project, Fanxi, in an interview with the media, also said that the ideal goal was to build a chain of media alliances & & ldquo; when enough B-end clients (media) joined the chain as nodes, their own credibility would be enhanced and much more could be done. & & rdquo;
数据积累发展到一定量级时，任何人或者单位如果想得到联盟链上成员的数据进行分析，即可将需求在联盟链中提交，链上其他节点可向其反馈所需请求的结果，以此便实现数据使用权和所有权之间的分离。
When data build up to a certain level of magnitude, any person or unit wishing to obtain data from the members of the chain of alliances can submit its needs in the chain of alliances, where other nodes of the chain can provide feedback to them on the results of the requested requests, thereby separating the rights of use and ownership of the data.
如此看来，号称具有颠覆意义、去中心化的区块链技术，在版权领域的实际应用中，似乎又回到了流量和数据积累的老路上。
Thus, the decentralized block chain technology, known as subversive, appears to be back on the old path of traffic and data accumulation in the practical application of copyright.
那么，随着大玩家百度的入场，BAT在互联网时代对创业公司的踩踏故事，是否又将在区块链领域再次上演?
So, with the 100-degree entry of big players, will the BAT step-by-step story of start-ups in the Internet age be re-emerged in the area of block chains?
注册有任何问题请添加 微信：MVIP619 拉你进入群
打开微信扫一扫
添加客服
进入交流群
发表评论