Shiseido 150 週年:向元宇宙出發?參觀精彩Life and Beauty Museum

资讯 2024-07-10 阅读:59 评论:0
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  雖然我是支持老派約會之必要(Shiseido 140週年的派對,有幸參與其中),然而近年流行元宇宙,加上各項防疫條例,就只好向元宇宙出發。

Although I am necessary to support old school dating (the party of the 140th anniversary of Shiseido, with which I had the pleasure of participating), the popular universe of recent years, together with the rules of the epidemic, has had to move towards it.

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  早於7月初收到Shiseido 150的邀請卡,見到Mirror四子參與愛牌的盛事,當然非常高興,今次的宣傳企劃極重本,如果他們能夠到銀座拍攝就更好了(總想他們能衝出香港)。

Early in July, he received an invitation from Shiseido 150 to see Mirror's four children participating in the festival of the Love Card, and it was a great pleasure, of course, that the propaganda campaign was extremely aggressive, and it would have been better if they had been able to film in Ginza (which they would have been able to break out of Hong Kong).

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  Shiseido資生堂啟動「From life comes beauty讓生命 資生美」全球慶祝企劃,開設網上展館Life and Beauty Museum,而香港Shiseido特設Shiseidoverse ,原定7月起展開由 #Shiseido 香港護膚代言人率領的一連串驚喜慶祝活動,以現時情況,希望只是稍稍延遲吧!

The Shiseido Foundation launched the Global Celebration "From life comes beauty to life and beauty" by setting up a web-based exhibit, Life and Beauty Musium, while the Hong Kong Shiseido Special Branch, Shiseidoverse, was scheduled to launch a series of surprise celebrations with the help of #Shiseido Hong Kong's skin-carriage spokespersons in July, hopefully only a little later in time.

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查詢

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  Shiseido年初開始已在世界各地開始不同規模的慶祝活動,年初釋出的資生堂150周年紀念CM,個人好喜歡這條短片,看了不下數十次!影片的背景音樂是中村佳穗在1978年公開的「君のひとみは10000ボルト」(你的眼神1萬伏特),演出女星包括安藤櫻、池田ELAIZA、石田百合子、小松菜奈、近藤華、長澤雅美、廣瀨鈴和前田美波里。

Shiseido began celebrating in different ways around the world at the beginning of the year, beginning with the 150th anniversary of the launch of the University of Human Resources, where he loved this short film so much that he could see it more than 10 times. The background to the film was the "10,000 pairs of hearts and minds" (10,000 volts in your eyes) opened in 1978 by Yoshiko Nakamura, whose actresses include Adozu, Ishida ELAZA, Ishida, Matsuko, Kontawa, Masami Nagato, Hiroki and Mi-bori in the former field.

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  日本Shiseido 年初推出150周年紀念商品Banbutsu Shisei Life Dew,這油狀精華適用於頭髮、臉部和身體,蘊含6種天然精油-米胚芽萃取精油、葡萄種子萃取精油、椿油、角鯊烯、摩洛哥堅果油和荷荷芭果油。瓶身設計是現代幾何簡約風,中性設計有點像Gin酒瓶。

The 150-year memorial commodity Banbutsu Shisei Life Dew, launched by Shiseido in Japan early in the year, is a fine oil for hair, face and body, containing six natural fine oils-mere buds to extract fine oil, grapes to extract fine oil, tarmac oil, sculphurene, maroccan oil, and hohorbach oil. Bottle designs are modern geometry, and neutral designs are kind of like Gin bottles.

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  網上展館 Shiseido Life & Beauty Museum 的內容十分豐富,既有品牌歷史,又有科研成果及人物訪問等等,這類內容未必人人有興趣,(但我覺得品牌歷史和產品非常有趣)所以在實體活動/派對通常只會簡單表述,因為活動要注重IG-able嘛!

The online museum Shiseido Life & Beauty Musium is rich in brand history, scientific research, interviews, etc., which may not be of interest to everyone, but it's usually easy to say at events/partys in the real world because it focuses on IG-able.

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在 Instagram 查看這則貼文

SHISEIDO JAPAN(@shiseido_japan)分享的貼文

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  全球同步推出三款限定別注產品,包括150週年限定別注復刻版Eudermine滋潤活膚水 ($620/100ml)、150週年限定別注版Ultimune皇牌免疫力精華($1,050/75ml)及150週年限定別注版Ultimune免疫力高效修復精華($600/15ml);分別象徵著傳承、生活創新及未來,亦代表著品牌的過去、現在與未來。

The Global Synchronization of three restricted products, including 150-year-old Eudermine Reprinting Water (620/100ml), 150-year-old Ultimune Superimmunisation (US$ 1,050/75ml) and 150-year-old Ultimune Immunisation Rehabilitation (US$ 600/15ml) are highly effective; and they represent the past, present and future of brands.

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  另一半是Ultimune忠粉,空瓶應該有十個,所以我和朋友笑言,以女性護膚品來說,四子為Ultimune代言最不違和,因為男士都愛用。後來品牌方面也表示未推出Ultimune Men,已有很多男士用家。

The other half is Ultimune, and there should be ten empty bottles, so my friend and I laugh at the fact that, in the case of female skin preserves, it's the least offensive thing to say about Ultimune, because men love it. The brand also says that Ultimune Men has not been launched, and that there are a lot of men at home.

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  Eudermine化妝水於1897年研發,正式於資生堂的化妝品部發售。由於顏色類似葡萄酒,又被稱為「資生堂的紅水」。產品名字源於希臘語「美好」(eu)和「肌膚」(derma),打破固有的化妝品模式。紅寶石似的透亮配方、卓越的修護效果,令活膚水Eudermine深受各年齡層的女性支持,改良配方暢銷至今。

Eudermine made-up water was developed in 1897 and officially sold in the cosmetics section of the Institute of Education. The colours, like wine, are also called "red water of the Hall of Education". The names of the products are Greek "good" and "beautiful" and "derma" and break the built-in pattern of make-up.

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Eudermine是Shiseido的代表產品,其海報更成為M+展品之一。

為全球150週年慶祝企劃設計的標誌「Alive Ring」美力之環。

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  外觀設計採用了當時設計部門成員Sue Yabe 在大正時代(1912-1926 年)製作的包裝紙上蔓藤花紋圖案——使用3D掃描科技,將原始設計變成3D立體形式,經360°全景拍攝後,用於裝飾瓶身和外盒。這些設計構成了「美力之環」,代表品牌創始精神的傳承,以及對生命與美鍥而不捨的探求;紅色圓形則代表品牌的生命科學研究所產生的美之循環。

The designs were designed using the original design, which was made by Sue Yabe, a member of the design department at the time of the design department, in the design paper of the Great Constituency (1912-1926) - using 3D-scanning technology to turn the original design into a 3D cube, which, after a 360-degree viewing, was used to decorate the bottle and the outer box. These designs were "the ring of beauty," representing the transmission of the creative spirit of the brand, as well as the constant quest for life and beauty; the red circle represents the beauty of the life science institute of the brand.

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 《經濟通》所刊的署名及/或不署名文章,相關內容屬作者個人意見,並不代表《經濟通》立場,《經濟通》所扮演的角色是提供一個自由言論平台。

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