互联网发展在中国起步较晚，但发展快速，从1994年中国真正接入互联网开始，平均每三至五年，便会是个量变到质变的过程，从1994年到1996年，属于初期酝酿阶段，网站与网民甚少；从1997年到2003年，属于大门户时代（web1.0），网民发展迅速，同时迅速构建起虚拟社会体系；从2004年到2007年（web2.0），属于网络互动时代，把网民与网民之间的交流与互动，提升到重要位置；在今后五年内，互联网将会产生一个全新时代，那便是web3.0的时代，将改变网民的用户行为和习惯。如今，我们已看到它的端倪。
Internet development started late in China xff0c; but it developed rapidly xff0c; it began with real Internet access in China xff0c from 1994 onwards; an average of three to five years xff0c; xff0c; from 1994 to 1996 xff0c; it belonged to the initial gestation phase xff0c; website and xff1b; from 1997 to 2003; xff0c; xff08; xff09; xff0c; xff0; xxx0; xxxb; xxxb; ffffx; xxb; xxxb; bx; bb; xx; bb; bx; x; bb; ; ; ; ; ;
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一、Web3.0的概念全新 开创个性为王的时代
很多人说我们还没有弄明白什么是Web2.0的时候，Web3.0又来了，互联网的发展速度是惊人的，互联网的创新精神永远存在，它的魅力不断被重新诠释，无论你接不接受，Web3.0就这样来了。那么，什么是Web3.0呢？我们来做个比较，帮助你更好的理解它们之间的区别，也让你更好的分享互联网的发展创新带来的便利。作者是这样认为的。
Many say we haven't figured out what's going on at Web 2.0 & #xff0c; Web3.0 again & #xff0c; the speed of Internet development is amazing & #xff0c; the innovation of the Internet is always present & #xff0c; its charm is constantly being reinterpreted & #xff0c; whether you accept xff0c; Web3.0 is coming. So xff0c; what's going on xff1f; let's do a comparison xff0c; help you better understand the difference between them #xff0c; and let you better share the benefits of the innovation of the Internet.
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其实就和Web1.0、Web2.0一样，Web3.0也只是由业内人员制造出来的概念词语而已，它从来就没有所谓的定义。在今年的韩国"首尔数字论坛"上，Google CEO Eric Schmidt就被问及在Google眼里，到底什么是Web3.0。Eric给出的答案是Web3.0是各种技术应用的组合。这听起来的确有点像是"Google正在打造Web3.0"。这意味着对于个人用户来讲互联网将更具有可管理性。
In fact, like Web1.0, Web 2.0 & #xff0c; Web3.0 is just a concept term made by people in the industry & #xff0c; it has never been defined. This year's Korea & #34; Seoul Digital Forum & #34; on & #xff0c; Google CEO Eric Schmidt is asked what is in Google's eye & #xff0c; what is Web3.0. Eric's answer is that Web3.0 is a combination of technology applications. This does sound a little #34; Google is building Web3.0 #34; this means that the Internet will be more manageable for individual users.
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在作者看来，web1.0是精英文化，开创了聚众时代；web2.0是草根文化，开创了分众时代；而web3.0是个性文化，将开创一个全新的个性时代。无论您是精英还是草根，在溶入web3.0的时代，都将拥有自己个性的特征，它会根据您的兴趣、爱好、需求、性格、知识等组合单元，构建出您个性化的信息平台。
In the author's view xff0c; web1.0 is an elite culture xff0c; the era of conglomerates xff1b; web 2.0 is a grass roots culture xff0c; the era of succour xff1b; web3.0 is a sex culture xff0c; a new personality age will be created. Whether you are an elite or a root xff0c; xff0c in the era of solution xff0c; will have a personal identity xff0c; it will build a personal information platform based on your interests, hobbies, needs, personality, knowledge, etc. xff0c;
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web1.0让互联网集中化、信息化、专业化，开创聚众时代，优秀代表网站如新浪、搜狐、网易等；
web2.0让互联网开放化、互动化、普及化，开创分众时代，优秀代表模式如Blog、维客、SNS等；
Web3.0让互联网个性化、精准化、智能化，开创个性时代，优秀代表如雅蛙(yaawa.com)、Netvibes等。
Web1.0 allows the Internet to centralize, inform, professionalize & #xff0c; creates an era of conglomerates & #xff0c;
web sites such as New Wave, Fox Search, Web Easy & #xff1b;
web 2.0 makes the Internet open, interactive, universal & #xff0c; #xff0c creates the era of segregation & xff0c; Blog, Wiggs, SNS, #xff1b;
Web3.0 allows the Internet to be personalized, refined, intelligent #xff0c; #xff0c; #xff0c; excellent representatives such as Yafrog (Yawa.com), Netvibes, etc.
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从以上可以将web3.0的定义特征体现为以下四点：
The definitional characteristic of web3.0 can be expressed from above in four points xff1a below;
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1、个性为王：
具有良好的个性化设置，非常重要的特点之一，比如用户所需要的显示、色彩、像素、框架等元素均可以用户自由设置。
1. Personality is xff1a;
has good personalization settings xff0c; one of the very important features xff0c; elements such as displays, colours, pixels, frames, etc. required by the user can be set freely by the user.
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2、用户体验：
具有良好的人性化用户体验，更好的体现用户需求，人机交互界面友好，智能化的UI界面。
2. User experience xff1a;
has a good humanization of user experience xff0c; better representation of user needs xff0c; human interface friendly xff0c; intelligent UI interface.
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3、模块定制：
具有良好的模块定制功能，单元组织（widget）自由整合，适合于电脑、手机、PDA等多终端平台定制。
3 Modular custom & #xff1a;
with good custom customization of modules & #xff0c; Modular organization & #xff08; widget） Free integration & #xff0c; customized for multi-end platforms such as computers, mobile phones and PDF.
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4、数据整合：
具有良好的庞大数据整合能力，可由用户自由整合数据资源。将来开放的API将会给更多兴趣用户开发更多的应用程序，实现更多的单元组织，用户自由组织单元的聚合功能。互联网的不断发展，在海量信息时代，用户需要更快捷、更精准的找到自己需要的信息，这就需要数据整合，智能化聚合用户需要的信息。
4. Data integration & #xff1a;
has a good vast data integration capability & #xff0c; data resources can be freely integrated by users. In the future, an open API will develop more applications for interested users & #xff0c; achieve more modules & #xff0c; integration functions for user-free organization units. The Internet continues to evolve xff0c; in the age of big information xff0c; users need to find information they need faster and more precisely xff0c; this will require data integration xff0c; and intelligent synthesis users need information.
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web3.0的平台将是以微单元（即微应用模块，或单元组织）构成，用户完全自主创建自己需要的信息单元模块，平台将根据用户需求，智能化处理互联网海量信息的整合，最终聚合用户个性化的需求。这样的平台，将是更精准、更智能、更个性，平台上所有的信息完全由用户自己控制及整合，网站平台只提供技术支撑和完善服务。web3.0的出现，将更智能化的“清洁”网络，它是一个过滤器，将智能整合用户需求信息流。
The platform will be micro-modules & #xff08; the micro-application module & #xff0c; or the unit organization & #xff09; make-up & #xff0c; the user will fully and autonomously create the information module module & #xff0c; the platform will be based on user needs & #xff0c; the intelligent handling of Internet-based big information integration & #xff0c; the eventual aggregation of user-specific needs. The platform will be xff0c; it will be more precise, intelligent, individual xff0c; all information on the platform is entirely controlled and integrated by users xff0c; the web platform will provide only technical support and improved services. xff0c; a more intelligent “clean” network #xff0c; it is a filter #xff0c; and the intelligence integration of user needs flow of information.
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二、web3.0将重新定义网络营销
在雅蛙(www.yaawa.com)的理念中，随着网络的发展，带动了与平面媒介、电视、广播等不同平台的营销模式，而web3.0的出现，由于它改变了用户获取信息的方式和用户行为习惯，故它同时也改变了网络营销模式，使得网络营销再次重新定义。
In the concept of Yafrog (www.yaawa.com); xff0c as the network develops xff0c; xff0c; xff0c; xff0c; xff0c as web3.0; xff0c as it changes the way users access information and user behaviour xff0c; xff0c; xff0c as well; redefinition of network marketing.
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1、精准营销
web3.0是个性的时代，也使得用户更加精准，无论是关键字聚合还是定向聚合，它都体现了个性时代的个性需求，使得用户行为更加贴切聚合的信息，其用户更加精准。比如当一个用户在聚合关于“成都房产”方面的信息时，它的行为便与成都的房产相关，针对如此一批用户进行营销，那样更能体现企业与用户的对接。
1. Precision marketing
Web3.0 is a sexual era xff0c; it also makes users more accurate xff0c; both keywords and orientations xff0c; it reflects the individuality needs of the individual age xff0c; it makes users more relevant to the information xff0c; and its users more accurate. For example, when a user aggregates information on a “building property” xff0c; its behaviour is related to a built-in property xff0c; marketing for such a group of users xff0c; that is more representative of the interface between business and users.
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2、嵌入式营销
在Google开创了AdSense嵌入式广告营销模式的时候，它的确算是一个创举。但当web3.0时代来临的同时，它更能很好的运营于web3.0，无论内容或摘要，都不影响用户阅读效果，却能很好的展显企业的产品和品牌。
2. Embedded marketing
when Google created the AdSense embedded advertising marketing model & #xff0c; it did count as an innovation. But when the time of web3.0 comes & #xff0c; it works better in web3.0， neither content nor abstract #xff0c; it does not affect user reading & #xff0c; it does well to display the enterprise's products and brands.
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3、widget营销
在过去的互联网时代，没有灵活的widget元素，故也谈不上widget营销。在API开放的将来，web3.0将是widget大量应用的元素，widget有的翻译成窗体小件或微件，事实上它是属于各应用技术模块，由用户自由组织整合，它是体现个性化的单元。它的出现，也程现出新的营销模式，通过与企业产品相关链的widget模块，整合出新的营销模式。
3 widget marketing
in the past Internet era xff0c; there is no flexible widget element xff0c; hence there is no widget marketing. In the future of API opening xff0c; web3.0 will be elements of a large number of applications of widget xff0c; widget has translations into form mini- or microscopic xff0c; in fact it is part of the application technology module xff0c; it is a user-free organization integrating xff0c; it is a unit that reflects individualization. It has emerged xff0c; it is also possible to present new marketing models xff0c; #xff0c; widget module xff0c in the chain related to enterprise products; and it integrates new marketing models.
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4、数据库营销
在海量信息与大量个性化聚合的同时，聚集了大量的用户与数据，通过数据时效分析，可以整理出一个庞大的用户行为和习惯分析等。同时，通过庞大的数据流，与精准营销模式结合，可以提供强大的数据库营销。它虽然不是新的模式，却是web3.0的一个亮点。
4. Database marketing
while big information and large individualized aggregates xff0c; bringing together a large number of users and data xff0c; xff0c through data timeliness analysis; making it possible to sort out a huge user behaviour and habits analysis etc. xff0c; xff0c through a huge data stream xff0c; combining with precision marketing mode xff0c; providing powerful database marketing. Although it is not a new model xff0c; it is a bright spot for web3.0.
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5、口碑营销
生活在互联网的时代，我们无论是喝茶闲聊，还是举杯论酒之时，都或多或少谈论着自己喜欢的互联网行为。而良好的用户体验，便是用户行为的偏好，web3.0有着良好的用户体验与用户习惯，它将是未来用户谈论最多的要点。
5: Monument marketing
lives in the era of the Internet xff0c; whether we drink tea and chat xff0c; or drink wine xff0c; and talk more or less about what we like about the Internet. And good user experience xff0c; that's user behavior preferences xff0c; web3.0 has good user experiences and user habits xff0c; it's the most important point that future users will talk about.
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三、Web3.0将改变用户获取信息方式
III. Web3.0 will change user access to information
而到那个时候，每个人都能看到的同样一个模式的综合化的门户将不复存在，比如，人们看到的新浪新闻首页将是这个人感兴趣的新闻，而那些他们不感兴趣的新闻将会不显示出来，而这些个性化的聚合完全依赖于强大的智能化识别系统，以及长期对于一个用户互联网行为规律的分析和锁定。这种个性化聚合的模式将会颠覆传统的综合门户，Web3.0时代的互联网评价标准不再是流量、点击率，而是到达率和用户价值。
By that time, xff0c; the integrated portal of the same pattern that everyone can see will no longer exist xff0c; xff0c; xff0c; xff0c; xff0c; and xff0c, which is the first page of the new wave news that people see will be interested in; xff0c; xff0c, which they will not be interested in; these personalized aggregations are entirely dependent on a powerful intelligent identification system xff0c; and long-term analysis and locking of a user’s Internet behavior patterns. This personalized convergence model will destabilize the traditional integrated portal xff0c; Web3.0-era Internet evaluation criteria are no longer traffic, hits xff0c; but access rates and user values.
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真正的Web3.0时代不仅仅是按照用户需求提供综合化服务，创建综合化服务平台，更关键的是，提供基于用户偏好的个性化聚合服务。雅蛙(yaawa.com)在互联网上这点尤其突出。例如，搜索引擎的个性智能化，用户不用分析和试验如何组合关键词语，只要把想要的东西列出，与个人的偏好和背景连接，搜索引擎就能把适合的数据提供出来，更快捷地搜索信息、解决问题，同时用户可以自由订制搜索聚合结果；再比如，互联网可以根据一个用户的习惯，自动地聚合用户的信息，类似个人的门户，每个人的IE首页都完全是按照这个人关注的资讯偏好、行为习惯来进行组合的，体现高度的个性化；甚至，互联网不仅提供信息服务，还能够提供个性化的顾问服务，比如基于人们的互联网行为轨迹，专业的网站将成为一个能针对简单问题给出合理、完全答复的系统。会将RSS的应用提升到另一个应用层面，甚至会导致互联网应用变革的可能，我们只能拭目以待。
The real Web3.0 era is not just about providing integration services according to user needs xff0c; creating an integrated service platform xff0c; and, more importantly, xff0c; providing personalized polymerization services based on user preferences. This is particularly true in the case of Yaawa.com. For example, xff0c; personal intelligence of search engines xff0c; users do not have to analyse and test how to combine key words xff0c; a web site that lists what they want xff0c; personal preferences and background connections xff0c; search engines that can provide suitable data xff0c; a more rapid search for information, problem solving xff0c; and a web-based #ff #jff & #xxx1 ; #ff #bff synthesy ff ; #x #x ff #bf & nf ff & np ff & np & np ff & nt ff & nt ff & nt ff & nt & ff ff & nt & ff & ff ff ; # ff # ff # ff # ff ff # ff ff # & ff # ff ff # ff ff # ff # ff ff & ff # ff ff # ff # ff # ff ff # # ff ff ff & # ff ff # # # ff ff # ff # # # ff ff # ff # ff # ff ff ff # # # ff ff # # # # # ff # # ff ff # # ff # # ff ff # ff ff ff # ff ff # # ff ff # ff # ff ff ff # # # # #
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四、Web3.0将改变用户行为和习惯
随着越来越多的web3.0网站出现，它既是工具又是平台，节约了用户大量的时间，将获得大量用户的青睐，与此同时，它也将慢慢培养一批新生用户的上网习惯，最终它将取带网址导航类、门户新闻类网站等大集会一类的网站，而改由用户自己选择上网的方式和关注的方向，而web3.0的个性化将是用户最喜爱的方式。
As more web3.0 web sites appear xff0c; it is both a tool and a platform xff0c; it saves a great deal of user time xff0c; it will acquire a large number of user preferences xff0c; at the same time xff0c; it will slowly develop a new group of users xff0c; it will eventually take websites such as xfff0c with web-navigation, portal news, etc.; instead it will choose the way of accessing the Internet and the direction of attention xff0c; and the individualization of web3.0 will be the preferred way for users.
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因此，Web3.0时代真正能够赢得用户青睐的互联网模式，一定是基于用户行为、习惯和信息的聚合而构建的互联网模式，满足个性化需求设置、人性化的设计、友好的界面、简单易用等是用户体验的核心元素，基于用户需求的信息聚合才是互联网的大趋势和大未来。
So xff0c; Internet mode xff0c of the Web3.0 era, which is truly user-friendly; Internet mode xff0c, which must be based on the convergence of user behaviour, habits and information; personalized demand setting, humanized design, friendly interfaces, easy access etc. are the core elements of the user experience xff0c; and information aggregation based on user needs is the big trend and the great future of the Internet.
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综上，作为互联网普通用户，无论互联网怎么变革，它永远是服务于用户的，而web3.0的来临，个性为王的时代即将爆发，我们应该开阔思维，迎接互联网的全新时代！
Combining xff0c; as a general Internet user xff0c; no matter how the Internet changes xff0c; it will always serve users xff0c; and the advent of web3.0 xff0c; the age of personality is about to break out xff0c; we should open our minds xff0c; and we should meet the new era of the Internet xff01;
作者：吴传斌（ID:高霆）
博客：http://www.wuchuanbin.com
雅蛙：http://www.yaawa.com
联系QQ：17781070
Author & #xff1a; U Xibin & #xff08; ID: High & Xff09;
Blog & #xff1a; http://www.wuchuanbin.com
yafrogxff1a;
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