在这个不能出门的特殊时期，有些行业直接倒下，也有的行业乘风而起，游戏行业便是之一。
During this special period of inability to leave, some industries fall directly and others take advantage of the wind, one of them being the game industry.
币圈的游戏类项目也从中得益。G+堪称当中的典型，从最初百来个微信群的计划到而今对接上千社区。连贝尔链也加入其中。社区的火爆局面吸引来不少交易所围观，有交易所甚至在试图强上GTG。
The currency circles also benefit from the game-type projects. G+ is typical, from the original plan of the hundreds of micro-messages to the thousands of communities that now meet. Even Bell chains are part of it. Community fires attract a lot of exchanges, some even trying to power GTTs.
但疫情终将散去，「北纬31度」试图探寻G+之所以火爆，是得了一时利好，还是真有内核价值？团队是如何打赢这场流量之战的？G+的流量会随着疫情离去而消散吗？
But the epidemic will eventually dissipate, and 31 degrees north is trying to find out if G+ is hot for a while or if it's of real kernel value. How does the team win this battle? Will the G+ flow dissipate with the outbreak?
01
乘风而起，火爆币圈
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突入袭来的疫情，让游戏行业成为了春节流量争夺战的意外最大赢家。
The outbreak of the invasion has made the game industry the unexpected biggest winner of the spring-busting battle.
很多人困在家中，使得线上游戏迅猛火爆起来。中信证券研究团队预测2020年中国游戏市场的同比增幅将超过10%。
A lot of people are trapped in their homes, causing online games to explode. The Sino-Sin securities research team predicts an increase of more than 10% by the same year in the Chinese game market in 2020.
这样的火热局面也延续到了币圈的游戏类项目上。
This hot situation also continues in the currency-circumstance type of project.
G+原先只计划在上线前建到百来个微信社群G+项目，目前对接的社群已有数千个了。
G+ was originally planned to build only 100 micro-community G+ projects before coming online, and there are now thousands of interconnected communities.
区块链应用落地有两大最具可能的领域，一个是金融，一个是游戏，而G+首要出击的棋牌类游戏正是这二者的结合。
There are two most likely areas in which block chains can be applied, one for finance and the other for game, which is the combination of the first game of the G+ chess game.
能够获得认可，一方面是因为了解游戏平台经济模型的用户，都看好棋牌游戏，知道有流量绝对赚钱。
Recognition can be obtained, on the one hand, because users who understand the economic model of a game platform have a good look at chess games and know that there is a flow that is absolutely profitable.
因而，在宣传初期，G+就得到了不少社区认可，主动为项目发朋友圈宣传。
As a result, in the early stages of the campaign, G+ received a number of community endorsements and offered to reach out to the community of friends for the project.
再一个是，团队坦率的态度，为他们博得了不少用户的好感。
And the other thing is, the team's frankness, and it's got a lot of user sentiment for them.
自决定跨界区块链开始，团队就摒弃了其他团队热衷炒作的公链噱头，明确表示不会做公链。
From the very beginning of the decision to cross the chain of blocks, the team abandoned the public chain, which other teams were passionate about, and made it clear that it would not be a public chain.
在他们看来，以太坊网络已经足以支撑项目运行，没有为此必要浪费开发成本。
In their view, the Etherm network was sufficient to support the operation of the project and did not waste the development costs necessary for it to do so.
另外，如若每个项目都在各自网络运行，将无法实现交集，每个项目都是“单机”运行，连互联网精神都践行不了。
Furthermore, if each project was to run on its own network, it would not be possible to achieve a confluence, and each project would be run on a “single machine” that would not even be able to operate in the spirit of the Internet.
因此，G+团队将主攻“整合圈内外流量”，优先解决温饱问题，快速为用户实现价值。除非到了非要发展公链的时候，他们才会作考虑。
The G+ team will therefore focus on “integrating flows within and outside the circle” and giving priority to the issues of subsistence and fast realizing value for users. They will not consider it until they have to develop the public chain.
02
消除痛点，共享价值
02
Elimination of pain, sharing of value
G+创始团队出身传统游戏行业。截至2018年，全球游戏市场已达到1379亿美元的市场规模。而这一规模还有望继续增长。Newzoo预测，至2021年，全球游戏市场将以10.3%的复合年增长率增长。
The G+ founding team comes from the traditional game industry. By 2018, the global game market had reached $137.9 billion in market size.
之所以跨界区块链，是为了消除行业痛点和满足市场需求。
G+认为，在市场粗暴竞争之下，资本让流量变得稀缺且昂贵，还让流量变得不公平。 G+ argues that capital makes flows scarce and expensive and unfair in the face of fierce competition in the market. 当流量直接决定着游戏厂商的利润时，它便胁迫着游戏厂商不得不花重金，向Steam等游戏平台或游戏主播购买流量。而那些付不起费用的小游戏厂商，就只能梦碎摇篮里了。 When the flow directly determines the profits of the players, it forces the players to spend a lot of money to buy traffic from platforms such as Steam or the host of the game. Those small players that cannot afford to pay, they can only dream of breaking the cradle. 按照传统游戏的宣发路径，除去所有成本，游戏厂商最多只能获得10%的利润，有的甚至可能直接破产。最终导致劣币驱除良币的局面。 According to the traditional game distribution path, with the elimination of all costs, the players can only earn a maximum of 10 per cent of the profits, some of which may even be directly bankrupt. This eventually leads to the elimination of bad currency. 玩家端也面临着不公平的问题。 Players also face unfair problems. 模式上，许多游戏为了博取自我利益最大化，往往采取平台和玩家对弈的模式，玩家始终处于不利地位。 In models, many games tend to follow platform and player-to-play patterns in order to maximize self-interest, and players are always disadvantaged. 权益上，平台掌控了一切话语权和定价权，可以随意更改游戏或道具的发行价，无形中导致前期玩家资产价值受损。平台甚至还可以限制玩家出让、转移游戏内资产。一旦玩家放弃游戏，就只能净身出户。 In terms of rights, the platform controls all speech and pricing rights, changes the distribution price of games or props at will, and intangibles damage the value of the previous player’s assets. The platform can even limit the transfer of the player’s assets to the game. Once the player abandons the game, it can only leave the house. 透明度上，在缺乏第三方监管的情况下，隐形收费或诱导收层出不穷。一款简单制作的宫廷手游，就能从一个玩家口袋里掏出几万块。 In terms of transparency, in the absence of third-party regulation, hidden fees or inducements to rise. A simple court tour can take out tens of thousands of dollars from a player’s pocket. 安全上，资产损失的事件常有发生，账号可能被盗，平台也可能卷款潜逃。 In safety, there are frequent instances of asset loss, account numbers may be stolen, and platforms may abscond. 缺乏全球化支付平台，是行业最大的天花板。 The lack of a global payout platform is the largest ceiling in the industry. 以中国游戏行业为例，受到游戏批号限制的影响，越来越多的国产游戏选择出海。但他们需要耗费更多的精力来接入更多的支付接口，同时还要为此付出高昂的手续费。 In China, for example, the game industry is affected by lot number restrictions, with more and more national games choosing to go to the sea. They need more energy to access more payment interfaces, and high transaction costs to do so. 一旦支付渠道不通畅，将直接影响用户的付费意愿。因而，一个全球化、统一便捷的支付平台成为了迫切的需求。 A global, unified and easy-to-payment platform becomes an urgent need as soon as the channels of payment are not accessible. 由此，本着为每一个参与者都带来公平、可期价值回报的想法，G+诞生了。 As a result, G+ was born with the idea of a fair and timely return of value for every participant. 游戏开发团队的游戏可以直接免费上线G+平台。平台将不仅免费给予流量，还给予该团队40%的净利润。 The game development team's game can go directly to the G+ platform free of charge. The platform will not only give free flow, but also give the team 40% of the net profit. 已在交易所上线的项目方，也可以免费对接到平台。 Projects that are already on the exchange can also access the platform free of charge. 比如已对接的贝尔链，贝尔链的用户把BRC充入G+平台去玩游戏后，平台会将该利润的30%返还给贝尔链。如此，贝尔链便收获了额外收益。同时，BRC得到了价值保障和流通场景，能够减少抛压。 For example, the connected bell chain, where BRC users fill the G+ platform with a game, returns 30% of the profit to the bell chain. In this way, the bell chain reaps additional benefits. At the same time, the BRC has value security and circulation scenes that reduce pressure. “比如某个币，在交易所的持币数量合起来是1000万，有一两百万个币冲入了我们平台，在二级市场的抛现压力就减少了10%-20%”，G+团队解释道。 “A currency, for example, the number of currency holdings in the exchange is 10 million, and one or two million have entered our platform, reducing the pressure on the secondary market by 10-20 per cent”, the G+ team explained. 这么做，对原持币用户也是有利的。G+发行币种为GTG，它将作为所有用户的出金通道。相比一些早就不活跃的币种，用户兑换GTG，反而可能博取更高收益。 This would also be beneficial for the original currency users. The G+ issuing currency is GTT, which will serve as a gold channel for all users. Users may be able to reap higher returns than some of the earlier inactive currencies. 相比其他传统平台，玩家在G+的体验更安全、公平，且收益更多。 Players experience G+ is safer, more equitable and more profitable than other traditional platforms. 用户不用担忧资产安全问题，因为资产一律上链，透明且可追朔。用户也无需顾虑游戏公平问题，因为游戏规则完全由代码控制，无法任意更改且实行玩家和玩家对弈的模式。玩家还享有投票权，对平台内游戏享有充分的话语权。 Users do not have to worry about asset safety, because assets are always chained, transparent, and traceable. Users do not have to worry about fair play, because the rules of the game are entirely code-controlled, cannot be changed at will and the player-to-play mode is applied. Players also have the right to vote and have full voice in the game on the platform. 在平台的任意资产都可以转化成GTG，直接拿到交易所变现。 Any assets in the platform can be converted to GTG, with direct access to the exchange for realization. 在回购销毁方案下，每周将平台净利润的10%进行回购销毁，直到2.1亿的GTG发行总量销毁至1亿为止。由此，忠实用户的收益得到更好的保障。 Under the Repurchase Destruction Program, 10% of the platform's net profit is repurchased every week until the sum of $210 million in GTG releases is destroyed to 100 million. As a result, the benefits for faithful users are better secured.
03
流量互补，步步为营
03 flows complement each other at a pace of battalion
flows complement each other at a pace of battalion
目前，G+已确定于3月初上线AOFEX交易所，后续可能会上抹茶和Biki。
At present, G+ has been identified to be on-line at the AOFEX Exchange in early March, which may be followed by tea and Biki.
自去年筹备项目以来，G+自认为还没遇到什么大的困难，这次贝尔链的加入，更是大大地鼓舞了团队的信心。
Since last year's preparation of the project, G+ has not encountered any major difficulties, and this addition of the Bell chain has greatly inspired the team's confidence.
团队预估，贝尔链将为他们带入几万流量。这是一个相当有力的开局。
The team estimates that the Bell chain will bring them into tens of thousands of traffic. This is a rather powerful start.
G+团队将充分利用自身资源优势，邀请更多的游戏开发团队和项目方入驻，并动用社区资源和媒体资源，不断加码项目宣发。当这些圈内圈外流量一同整合到平台内，最终实现流量互补循环，每一参与方都是赢家。
The G+ team will take full advantage of its own resource strengths, invite more game development teams and project players, and draw on community and media resources to promote the project on an ongoing basis. Each participant is the winner when these inner- and extra-circle flows are integrated into the platform and eventually lead to a cycle of complementary flows.
此时，上线预热战役已经打响。
At this point, the on-line pre-heated battle has begun.
G+已经和1000多个社区达成深度合作，并在每个群内安排审核人员，对群宣发质量严格把关，对每个群要带入多少用户注册量也做了具体限制。
G+ has worked in depth with more than 1,000 communities and has arranged for auditors within each group, strictly checking the quality of the campaign and imposing specific restrictions on the number of user registrations to be brought into each group.
“保守估计，目前社区覆盖人数在5-10万之间”。
“Conservative estimates indicate that the number of people covered by the community is currently between 500,000 and 100,000”.
对于这样的数字，G+团队表示十分满意，并表示接下来的重点便是，大力催化社区用户转化为玩家。
The G+ team expressed great satisfaction with this figure and stated that the next focus would be on a vigorous catalytic transformation of community users into players.
为此要付出的，自然是用真金白银下沉到社区中。
What's to be paid for is to sink into the community with real silver.
本月21日，G+ APP将上线。届时，凡注册者就可以免费获得8枚GTG。参与推广还可获得返利，一级推广每一人1即可获得4枚GTG，二级推广则可获2枚GTG。
On 21st of this month, G+ APP will be online. At that time, eight GTTs will be available free of charge to all registered.
巨大流量下，G+被社区逼着开启了私募。
With the huge flow, G+ has been forced by the community to open up private solicitations.
不过，为了更好地把控整体市值，私募额度不会超过5%。相比快速抛现获利，团队更期望通过用户直接参与玩游戏，慢慢带动币的流通。
However, in order to better control the overall market value, the amount of private fund-raising will not exceed 5%.
上线后，团队将每周推出一款新游戏，变化不同的游戏类型逐步吸引更大范围的玩家参与。
Once online, the team will launch a new game every week, changing different types of games gradually attracting a wider range of players.
以团队深耕游戏行业多年的经验，前期将首要推出棋牌游戏，这样的游戏自带经济效应，能够吸引更多的玩家参与。
With many years of experience in the team-based game industry, will be the first to launch a board game with its own economics that will attract more players.
这样的经验，也有市场数据佐证。
This experience is supported by market data.
IOS畅销榜Top10数据显示，有3款棋牌游戏位居前列。另据七麦数据统计，棋牌类游戏单日下载量较平日有3倍以上增长，排名上升最快的10款游戏中就有7款为棋牌类游戏。
Data from the IOS bestseller Top10 show that there are three chess games in the forefront. According to the seven-meat data, the number of single-day downloads of chess games has increased more than three times the number of days, with seven of the 10 games with the highest ranking being board games.
当前，团队的计划是在上线后，注册用户量超百万，并在三年达到市场占有率60%的短期目标
Currently, the team plans to reach the short-term target of 60 per cent of the market for three years after it is online, with more than a million registered users.
G+最终目标是实现不同价值货币用户的集合。
The ultimate goal of
就技术而言，区块链+游戏是最能快速落地的场景，G+的革命实践并无难度。同时，加上AI、云计算、大数据等潮流顶尖技术的整合优化，将有力催化G+更快落地。
Technically, block-chain-plus games are the most rapidly landing scene, and the G-plus revolutionary exercise is not difficult. At the same time, the integration of top-of-the-tide technologies such as AI, cloud computing, big data, etc., will be a powerful catalyst for the G-plus to hit the ground faster.
就模式而言，以游戏为依托，既能为价值货币流通提供应用场景，还能为其赋予新的流通价值和经济价值。这将有力地刺激用户的参与意愿。
In the case of models, a game-based approach can provide both an application scenario for the flow of value money and a new circulation and economic value. This will provide a powerful incentive for users to participate.
回看今日游戏行业的异常火爆局面，我们可以看到，它因危机而繁盛，但也不会因危机消除而走衰。
Looking back at today's unusually hot situation in the game industry, we can see that it thrives on the crisis, but it does not fail on its elimination.
因为总有G+这样的创新者在稳步践行着自己的理想，他们不因时代短暂的喧嚣而摇摆信念，毅然决然地选择一条更长的征途。
Because there are innovators like G+ who are steadily pursuing their own ideals, who do not sway their faith over the short tumult of the times and choose a longer journey with determination.
如今他们的悄然逆势崛起，正将推动未来一波又一波的生态良性循环。
Now that their silent rise is driving the next wave of ecological virtuous cycles.
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