元宇宙玩家被“性侵” 扎克伯格太着急

资讯 2024-07-11 阅读:55 评论:0
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文/王慧莹

Man/Wang Wai-jung

编辑/周晓奇

Editor/Chou Xiaoqi

2022年5月20日,是Facebook上市十周年的日子。十年前,扎克伯格收获了美国科技公司有史以来最大规模的上市活动。

May 20, 20, 20, 20, is the tenth anniversary of Facebook. Ten years ago, Zuckerberg harvested the largest listing ever by a technology company in the United States.

十年后,Facebook改名Meta,押注元宇宙。

Ten years later, Facebook changed its name to Meta.

图源Meta官网

图源Meta官网

去年10月,Meta曾表示,将在未来一年投资约100亿美元开发各种技术,以构建“元宇宙”,即消费者可以通过头显设备来访问虚拟工作和娱乐世界。

Last October, Meta said that it would invest about $10 billion in the coming year in the development of technologies to build a “metacosmos”, where consumers could access virtual work and entertainment worlds through leading devices.

和当年押注移动设备一样,扎克伯格此时选择的元宇宙,仍没有清晰的商业模式和盈利路径。这不禁引起了外界对Meta未来发展的担心。

As was the case with mobile devices, Zuckerberg's choice of a meta-cosmos at this time is still lacking in clear business models and profit paths. This raises concerns about the future development of Meta.

投资公司YCG Investments首席投资官(CIO)布莱恩·亚克特曼(Brian Yacktman)称:“我对‘元宇宙’的担忧是,这笔投资更像是钻探油井,你可能会两手空空,也可能会发财。我的疑问是,它的规模会有多大,以及谁会成为赢家。”

The investment company YCG Investments Chief Investment Officer (CIO) Brian & Middot; Brian Yacktman says, "I'm worried that this investment is more like drilling oil wells, and you may be empty and rich. My question is, how big it will be, and who will win."

扎克伯格此次押注能否成功,如今还是个未知数。但现实的情况是,未知并没有阻挡扎克伯格跑进元宇宙的脚步。

It's still unknown whether Zuckerberg's bet will be successful. But the reality is that Zuckerberg's absence does not prevent him from running into the meta-cosm.

当外界还处于对元宇宙初级的认知中时,Meta已经率先出手。推出元宇宙游戏、投资相关公司、开发VR设备,Meta的第一家线下店也已经问世。

Meta has taken the lead when the world is still in the early stages of the meta-cosm. Promotion of meta-cosm games, investment in related companies, development of VR devices, and Meta’s first down-the-line shop.

“我希望未来我们不再只是一个社交平台,而是被视为一家元宇宙公司。”扎克伯格在去年Facebook Connect大会这样说。

“I hope that in the future we are no longer just a social platform, but are seen as a meta-cosm company.” Zuckerberg said on Facebook last year at the Connect conference.

随着Meta跑步入场元宇宙,后遗症也迅速凸显,一些问题随之出现。玩家被性侵、设备专利侵权等问题频频发生。

As Meta runs into the meta-cosm, the after-effects are rapidly highlighted, and problems arise. Players are sexually abused, equipment patented torts, and so on.

回看社交巨头Facebook近几年发展缓慢的业绩,尤其是受到Tik Tok的狙击后,快速押注元宇宙是扎克伯格不得不做的选择。 如果抓住元宇宙风口,并抢到第一块蛋糕,是对公司其他业务的纾困,也是抢占下一个时代的机会。

looks back at the slow progress of social giant Facebook in recent years, especially after being sniped by Tik Tok, fast-tracking the meta-cosmos is the choice Zuckerberg had to make. If he catches the meta-cosmos and grabs the first cake, it is a relief to the company’s other business and an opportunity to seize the next era.

只是,在元宇宙商业模式还未清晰时,现在的扎克伯格有些过于着急了。

It's just that at a time when the business model of the meta-cosmos is not clear, there's a little too much rush in Zuckerberg.

01玩家遭“性侵”,元宇宙故事怎么讲?

01 player sexually assaulted. What about the story of the meta-cosmos?

当“性侵”从现实世界蔓延到虚拟世界,元宇宙似乎变了味。

"Strange" seems to have changed when "sexual abuse" spreads from the real world to the virtual world.

近日,据外媒报道,一位21岁女性在体验Meta制作的元宇宙游戏《地平线世界》时,被一位男性虚拟人物“性骚扰”。

Recently, according to the foreign media, a 21-year-old woman was “sexually harassed” by a male virtual figure during her experience of Meta's meta-cosm game, Horizon World.

报道援引SumOfUs方面的说法,一名男性虚拟形象“几乎强奸了”她的虚拟形象,而另一个化身男性虚拟形象在一旁“看着”。

The report quotes from SumofUs that one male virtual image “almost raped” her virtual image, while another incarnation male virtual image “watches”.

显然,这是一个很糟糕的元宇宙体验。 在这个游戏中,虚拟人物的接触能使玩家手中的控制器产生振动,一旦发生类似侵犯时,即便是在虚拟世界中,受害者也会产生不适感。

It's obviously a bad meta-cosm experience. In this game, virtual contacts can vibrate the control devices in the player's hands and, in the event of a similar violation, the victim can feel uncomfortable even in the virtual world.

这种体验,与《地平线世界》的初衷无疑是相悖的。根据官方介绍,这是一个有趣温馨的虚拟现实世界,多达20个角色可以在其中创建自己的社区、探索、休闲娱乐。

This experience is no doubt contrary to the original intent of Horizon World. According to the official presentation, it is an interesting and warm virtual reality in which as many as 20 players can create their own communities, explore, and entertain.

游戏《地平线世界》,图源Meta官网

游戏《地平线世界》,图源Meta官网

对此,Meta官方发言人回应称,受害人很遗憾地没有开启《地平线世界》的多项安全功能,其中“个人边界”功能会在玩家周围形成半径大约一米的“防护罩”,使得其他虚拟人物无法触碰,以此杜绝骚扰。并提到,“我们不建议对不认识的人关闭安全功能。”

In response, Meta’s official spokesperson stated that the victim had unfortunately failed to open many of the security features of Horizon World, in which the “personal boundary” function would create a “protective shield” around the player in a radius of about one metre, preventing other virtual figures from touching, thus preventing harassment. He also said, “We do not recommend the closure of the security function for people we don’t know.”

从Meta的回应可以看到,此次玩家受到侵害是因为没有开启“个人边界”安全功能,似乎与平台本身无关。

shows from Meta's response that the player was assaulted because the security function of the “personal boundary” was not opened and did not seem to be relevant to the platform itself.

但事实上,这类事件并不是第一次发生。

In fact, however, such incidents did not occur for the first time.

去年12月,在《地平线世界》测试期间,一位女性玩家也有相同的遭遇。彼时,这名测试者称,有一个陌生人试图在广场上“摸”她的虚拟角色。“这种(不适的)感觉比在互联网上被骚扰更为强烈”,她写道。

Last December, during the Horizon World test, a female player had the same experience. At the same time, the tester said that a stranger had tried to “touch” her virtual role in the square. “This (unwell) feeling was stronger than being harassed on the Internet,” she wrote.

一个共同点是,上述受害者均表示,在虚拟世界遭遇性侵事件的感受和冲击和现实世界没什么两样,不适感甚至更为强烈。也就是说,这种看似是没有肢体接触的侵犯,实际上给受害者带来了情感伤害。

In common, the above-mentioned victims state that the feelings and shocks of sexual abuse and the real world are no different, discomfort, or even stronger. In other words, such attacks, which appear to have been committed without physical contact, actually cause emotional harm to the victims.

“在普通的互联网上,性骚扰也不是个玩笑话。但置身于虚拟现实中又增加了另一层感受,使得感觉更强烈。我不仅被骚扰了,而且还有其他人支持这种行为,这让我在广场上感到孤立无援。”一位受害者曾这样描述自己在元宇宙中被侵犯的感受。

"Strange" is not a joke on the ordinary Internet. But being in virtual reality adds another dimension to the feeling. I am not only harassed, but there are others who support it, which makes me feel isolated in the square. One victim described his feelings of aggression in the meta-cosm.

更早之前,2018年,一项针对600名每月至少使用2次VR玩家的调查显示,49%的女性和36%的男性都报告称曾在虚拟世界中遭遇过“性骚扰”。

Earlier, in 2018, a survey of 600 VR players using at least two times a month showed that 49 per cent of women and 36 per cent of men reported having experienced “sexual harassment” in the virtual world.

这其中,引发外界广泛讨论的是,如果受害者身体没有被真实触碰,这样算不算得上是性侵行为?

Among other things, what gave rise to widespread discussion was whether it would be sexual abuse if the victim was not physically touched.

对此,研究虚拟现实社会影响的俄亥俄州立大学副教授杰西·福克斯指出:“人们应该记住,性骚扰从来都不仅仅是身体上的事情。它可以是口头的,也可以是虚拟的。”

In response, Jesse & Middot, Associate Professor at Ohio State University, who studied the social impact of virtual reality, said, "People should remember that sexual harassment is never just a physical matter. It can be oral or virtual."

专门研究网络骚扰的华盛顿大学研究院凯瑟琳也表示,发生在虚拟世界和现实世界的性侵并无太大区别,会令人们产生相同的心理和神经系统反应。

Kathryn, a Washington University Institute specializing in cyber harassment, also stated that sexual assault in the virtual and real worlds was not so different and could produce the same psychological and neurological responses.

更重要的是,元宇宙讲究的本身就是用户的沉浸感和体验感,在这种环境中发生的行为也同样具有真实性。 在特定的元宇宙中,如果此类事件频频发生,势必会对玩家造成身体和心理的伤害。

More importantly, the meta-cosm is a user’s sense of sobriety and experience, and the behavior that occurs in this environment is equally true.

图源Meta官网

图源Meta官网

从Meta的回应来看,平台目前开放了安全功能,可以帮助玩家在游戏中保护自己。但并没有提供相关的监管甚至是处罚政策,这无疑埋下了隐患。

According to Meta’s response, the platform is now open to security features that can help players protect themselves in the game. But it does not provide the relevant regulatory or even punitive policies, which undoubtedly bury the pitfalls.

具体而言,当玩家实施上述行为时,不会受到任何的处罚和警告,这或许会助长这类事件的发生。只要有人认为,虚拟世界可以没有法律约束,他们便有可能为所欲为,这种事就会一直发生。

In particular, when players commit the above-mentioned acts, they are not subject to any punishment or warning, which may contribute to the occurrence of such events. As long as some believe that the virtual world can be free from the law, they are likely to do whatever they want, and that happens all the time.

当前来看,元宇宙平台还需要在长远时间内,探索平衡用户的体验感和真实性与对某些不轨行为进行监管和处罚的规则。

is currently looking at the need to explore over the long term the balance between the user's sense of experience and authenticity and the rules for the regulation and punishment of certain misconduct.

现在Meta的元宇宙游戏,显然由于太过着急吸引用户,没有做好这种平衡。但扎克伯格不想也不愿意等待太久,他急于讲述一个新故事。

Now, Meta's meta-cosm game is clearly not balanced by too much haste to attract users. But Zuckerberg doesn't want and does not want to wait too long, and he's eager to tell a new story.

02扎克伯格急于跑进元宇宙

02 Zuckerberg rushing into the meta-cosmos

去年十月,Facebook Connect大会的第二天,Facebook曾经的大拇指logo被撤下,取而代之的是一个新logo和一个新名字“Meta”。

Last October, on the second day of the Facebook Connect Congress, Facebook's thumb logo was removed and replaced by a new logo and a new name, Meta.

彼时,扎克伯格表示,“Meta”一词来自希腊语,意味着超越。但在元宇宙风口之下,Meta的意义似乎更接近元宇宙英文“Metaverse”。

At the same time, Zuckerberg said that the word “Meta” came from Greek and meant transcending. But in the mouth of the meta-cosmos, the meaning of Meta seemed to be closer to the meta-cosm “Metaverse”.

扎克伯格着急抢占元宇宙先机,这让其成为追赶元宇宙风口最积极的科技公司创始人。

Zuckerberg's rush to take advantage of the Yuan cosmos pioneer made him the founder of the most active technology company in pursuit of the Yuan cosmos.

而将成立18年的公司Facebook改名为Meta,只是扎克伯格押注元宇宙的第一步。在那之后,Meta关于元宇宙的动作越来越频繁。

And the 18-year-old company Facebook changed its name to Meta, just the first step in Zuckerberg's bet on the meta-cosmos. After that, Meta's movement on the meta-cosmos became more and more frequent.

首先,游戏作为进入元宇宙的方式之一,是最容易和VR产生关联的部分,这自然成为Meta发力的重点。

First of all, the game, as one of the ways to enter the meta-cosmos, is the most easily connected part of VR, which naturally becomes the focus of Meta's energy.

在 Meta Quest Gaming Showcase 2022上,扎克伯格展示了十几款游戏,类型包括射击游戏、动作冒险游戏等,其中不乏根据影视作品《捉鬼敢死队》《行尸走肉》改编的VR游戏。

At Meta Quest Gaming Showcase 2022, Zuckerberg showed a dozen games, including shooting games, action adventure games, etc., including VR games, adapted from the video " Ghostbusters ".

但用户想要体验元宇宙,首要需要解决的问题是获取一个进入元宇宙的途径。 这时候,硬件设备便成为了一切的基础。

But the first thing that users want to experience is to get a way into the metacosystem. , when hardware is the basis for everything.

很早就意识到硬件重要性的扎克伯格,在2014年第一波VR风口兴起时,便花30亿美元收购VR头盔厂商Oculus。扎克伯格对外解释收购原因时曾提到:错过智能手机及其操作系统的设计,很多公司只能沦为谷歌和苹果的附庸。未来,只有拥有自己的硬件平台及系统,才能掌控命运。

Zuckerberg, who was aware of the importance of hardware, spent $3 billion on VR helmets, Oculus, when the first wave of VRs rose in 2014. Zuckerberg explained the reasons for the acquisitions: missing smartphones and their operating systems, many companies have been reduced to Google and Apple. In the future, only having their own hardware platforms and systems can control their fate.

如今,重押元宇宙后,扎克伯格又赶忙宣称将推出更多VR/AR设备,似乎想将Meta打造为元宇宙的“代名词”。

Today, after reintroduction, Zuckerberg is rushing to announce that more VR/AR devices will be introduced and appears to be trying to make Meta a “noun” of the meta-cosmos.

扎克伯格在今年一季度财报电话会议中提到,“今年晚些时候,我们将发布一款更高端的耳机,代号为Project Cambria,它将更加专注于工作场景,并最终取代你的笔记本电脑或工作设置。”

As Zuckerberg mentioned in a telephone conference in the first quarter of this year, “We will issue later this year a higher headphone, code-named Project Cambria, which will focus more on the work scene and eventually replace your laptop or job set-up”.

而对于Project Nazare来说,想要达到发售标准,还有很长一段时间。目前来看,这两个设备还处于研发阶段,究竟何时能与市场见面,以及发售,都是未知数。

For Project Nazare, there is still a long way to go before it can be sold. At present, these two devices are still in the research and development phase, and it is not clear when they will meet the market and when they will be sold.

扎克伯格等不了那么久,着急布局元宇宙的他,想迅速将现有的VR/AR硬件设备推向更多用户。

Zuckerberg couldn't wait that long for him to quickly push his existing VR/AR hardware equipment to more users.

于是在本月初,Meta全球首家元宇宙实体店正式开业。 线下店中,Meta 硬件部门的两大核心产品VR头显Quest 2和视频电话设备Portal被摆在了最为显眼的位置,还有Meta和雷朋合作开发的智能眼镜Stories。

At the beginning of this month, Meta's world's first Yuan Cosmos real-estate shop was officially opened. Two of the core products of Meta's hardware department, VR-head Quest 2, and video telephone equipment Portal, were placed in the most visible positions, and smart glasses were developed by Meta and Leyburn.

Meta实体店,图源Meta官网

Meta实体店,图源Meta官网

不可否认的是,高频率地推出元宇宙相关产品、开设线下店,让Meta花费不少资金。Meta报告称,该公司2021年在现实实验室(Reality Labs)投入/减值损失101.9亿美元。

Undeniably, high-frequency launches of meta-cosmos-related products and down-to-line shops cost Meta a lot of money. Meta reports that it lost $10.19 billion in 2021 in real-life Labs.

正如Meta在2021财年第四季财报电话会议上表示,“打造元宇宙是一场昂贵的赌博。”

As Meta said at a telephone conference in the fourth quarter of the 2021 fiscal year, “Creating the dollar universe is an expensive gamble”.

与此同时,给原有平台增设VR等软件功能,也是扎克伯格元宇宙版图中的一部分。

At the same time, add VR and other software features to the original platform as part of the Zakborg cosmopolitan map.

去年Facebook Connect大会上,公司旗下Horizon平台添加了VR新功能——Horizon Home,用户可以在元宇宙中设计自己的家;Facebook还更新了Quest上的Messenger功能,用户可以在虚拟世界中与现实世界中的朋友对话。

Last year on Facebook Connect, a new VR feature was added to the company's Horizon platform — Horizon Home, where users can design their homes in the meta-cosmos; and Facebook, which updates the Messenge feature on Quest, where users can talk to friends in the real world in the virtual world.

可以说,为了这个十年的元宇宙赌注,扎克伯格正在急于布局。但太心急也更容易出错,尤其是Meta想要做第一个“吃螃蟹的”人,出错的几率无疑会更大。

It can be said that Zuckerberg is rushing to the layout for a decade's worth-of-constellation bet. But it's easier to make mistakes, especially if Meta wants to be the first crab-eating one.

近日,触觉技术开发公司Immersion对Facebook母公司Meta提起诉讼,指控后者通过侵犯其专利的方式打造了业界领先的虚拟现实(VR)头戴设备。

In recent days, Touch Technology Development Inc. filed a lawsuit against Facebook's parent company, Meta, alleging that the latter had violated its patents to build the industry's leading virtual reality (VR) headwear equipment.

Immersion在周四提交给得克萨斯州韦科联邦法院的一份起诉书中称,主导市场的Meta Quest 2侵犯了六项涉及触觉技术的专利。在视频游戏系统和控制器中,触觉让用户体验模拟现实生活力量的振动,例如在虚拟拳击游戏中阻挡一拳。

In an indictment submitted on Thursday to the Federal Court of Wecke, Texas, Immersion claimed that Meta Quest 2 of the leading market violated six patents related to tactile technology. In video game systems and controllers, tactile allows users to experience vibrations that simulate real-life forces, such as blocking a punch in a virtual boxing game.

Meta Quest 2,图源Meta官网

Meta Quest 2,图源Meta官网

侵犯专利只是扎克伯格激进道路上的冰山一角,上文提到的游戏中玩家受侵害、隐私泄露等问题也时有发生。

The violation of the patent by

毫不夸张地说,为了讲出元宇宙的新故事,让公司改名,即使耗资巨大也坚持软硬件并走,扎克伯格几乎使出了浑身解数。

It is no exaggeration to say that Zuckerberg almost made it possible to tell the new story of the meta-cosmos, to change the name of the company and to insist on hardware and software and to leave even if it was expensive.

03扎克伯格为什么这么着急?

Why is Zuckerberg in such a hurry?

2010年,大卫·芬奇的电影《社交网络》以扎克伯格为原型,在某种程度上直接展现了当时Facebook的辉煌。

2010, David & Middot; Finch's film, Social Network, was prototyped by Zuckerberg, to some extent, as a direct demonstration of Facebook at the time.

仅用六年时间就聚集了超4亿用户,成为最年轻的亿万富翁,天才少年扎克伯格和社交巨头Facebook一度成为互联网的奇迹。

In just six years, more than 400 million users had gathered to become the youngest billionaires, and genius Zuckerberg and social giant Facebook had once become wonders of the Internet.

但在风云变幻的互联网,长久屹立山头的公司并不多,尤其是在大环境下行的情况下。Meta如今正面临着市场的考验。

But there are not many long-standing companies on the volatile Internet, especially in large circumstances. Meta is now facing the market test.

在更名后不久,承载扎克伯格元宇宙野心的Meta交上了一份不及预期的财报。

Shortly after the name was changed, Meta, who carried the ambitions of the Zuckerbergen cosmos, handed in an unexpected amount of money.

2021年第四季度,是Meta推出元宇宙概念的首份财报。财报显示,Meta去年第四季度营收337亿美元,净收入103亿美元,每股收益3.67美元;月活跃用户29亿,不及预期。

In the fourth quarter of 2021, it was the first financial report to introduce Meta’s meta-cosmos concept. It showed that Meta collected $33.7 billion in the fourth quarter of last year, generating a net income of $10.3 billion, or $367 per share; and that monthly active users of $2.9 billion were less than expected.

更重要的是,Meta“元宇宙”开发部门Reality Labs 2021年亏损达到102亿美元,收入却仅不到23亿美元,两者相差近五倍。

More importantly, the Meta “Megaspace” development sector lost $10.2 billion in 2021 and earned less than $2.3 billion, almost five times the difference.

反映到资本市场,Meta财报公布后,市值蒸发2300多亿美元,成为了美股史上单日最大跌幅。换句话说,扎克伯格的元宇宙故事,并没有换来资本市场的信心。

Reflecting the capital markets, the market value evaporated by more than $230 billion after Meta was released, making it the largest single-day fall in US stock history. In other words, the Zuckerberg dollar-cosmos story did not replace the confidence of capital markets.

业绩不佳、用户流失的背后,是Meta不得不提的对手——Tik Tok。2017年上线后,Tik Tok仅用了4年时间就在全球积累了10亿用户,并连续2年全球下载量超过Facebook,位居世界第一。

Behind the poor performance and loss of users is Tik Tok, an opponent that Meta has had to raise. After coming online in 2017, Tik Tok accumulated 1 billion users globally in just four years, and over two years of global downloads, ranked first in the world.

最直观的冲击是,Meta的用户数和营收增速都在下降。

The most intuitive shock of

去年四季度,Meta的DAU为19.3亿人,首次出现环比下降。在北美、欧洲等高地区的MAU增长已陷入停滞,甚至出现了下滑。

In the fourth quarter of last year, Meta’s DAU stood at 1.93 billion people, with the first ring decline. MAU growth has stagnated or even declined in high areas such as North America and Europe.

元宇宙玩家被“性侵” 扎克伯格太着急

到了今年一季度,Meta的总营收为279.08亿美元,低于华尔街分析师预测,同时营收增速为7%,达到了十年来的最低增速。

By the end of the first quarter of this year, the total income of Meta was $2.7908 billion, lower than projected by Wall Street analysts, while the rate of increase was 7 per cent, the lowest in a decade.

对此,Facebook方面解释主要源于数字广告的收入低于预期,还体现了疫情期间通胀上升、供应链危机、经济动荡以及地缘局势对线上广告业的影响。

In response, Facebook explained that income from digital advertising was lower than expected and also reflected the impact of rising inflation during the epidemic, supply chain crises, economic turmoil and geo-related situations on online advertising.

而在Tik Tok强烈的冲击下,Meta决定将向全球所有Facebook用户开放短视频功能Reels,对垒Tik Tok。

With a strong shock from Tik Tok, Meta decided to open short video features to all Facebook users around the world, Reels, to Tik Tok.

但刚推出不久的Reels想要看到成效并不容易。 扎克伯格不仅要与Tik Tok争抢创作者,还要面临平台商业化的问题。扎克伯格称,Reels的商业广告不是一蹴而就的事情,需要客户花时间做内容上的调整,优化其创造能力。

, but it is not easy for Reels, who has just been introduced, to see results. Zuckerberg not only competes with Tik Tok’s creators, but also faces the commercialization of the platform.

唯一的好消息是,2022年一季度,Meta的DAU为19.6亿人,同比增长4%。虽然本季度恢复增长,但个别季度的用户增长难以改变Meta用户增速整体下滑的趋势。

The only good news is that in the first quarter of 2022, Meta’s DAU stood at 1.96 billion people, an increase of 4% over the same period. While growth has resumed this quarter, the growth of users in individual quarters is unlikely to change the overall downward trend in the growth of Meta users.

可以看到,无论是用户数还是商业化,Meta的Reels并不能和Tik Tok相提并论。

As can be seen, neither the number of users nor the commercialization of Meta's Reels is comparable to Tik Tok.

Meta面临的业绩疲软,让创始人扎克伯格站在了十字路口上。 当传统业务失去动力时,在新风口元宇宙中占领一席之地,或许可以为整个公司纾困。

Meta's weak performance has left her founder Zuckerberg at a crossroads. When traditional business loses momentum, taking up a seat in the neo-window universe may help alleviate the situation for the company as a whole.

图源Meta官网

图源Meta官网

在近期的公司年度股东大会上,扎克伯格表示,随着人们逐渐建立起销售虚拟商品和服务的业务,元宇宙这种沉浸式的数字世界最终将从创作者经济中赚钱。“我们希望让每个人都尽可能买得起硬件,并确保数字经济增长。”扎克伯格表示。

At the recent annual shareholders’ meeting, Zuckerberg said that, as people build up their business of selling virtual goods and services, the immersed digital world of the Woncosm will eventually earn money from the creator’s economy. “We want everyone to be able to afford hardware as much as possible, and to ensure digital economic growth.” Zuckerberg said.

以元宇宙项目《地平线世界》为例,其已经有了盈利计划。通过推出虚拟商品交易工具,让部分创作者能够在他们各自的世界中出售虚拟道具,Meta则对销售的数字资产进行抽成,抽成比例高达47.5%。

In the case of the meta-cosm project Horizon World, for example, there are profit plans. By introducing virtual commodity trading tools, some creators are able to sell virtual props in their own world, while Meta extracts the digital assets sold at a rate of up to 47.5%.

但这种模式遭到了很多外界声音的抵制,扎克伯格能否顺利摸索出元宇宙的商业化路径也还是未知。

But this pattern has been resisted by a lot of outside voices, and it's still not clear whether Zuckerberg will be able to trace the commercial path of the meta-cosm.

古罗马帝国开国皇帝奥古斯都是扎克伯格认为最迷人的角色,他打败了政治对手,统一罗马帝国,用严酷的统治换来了两百年的世界和平。

The Founding Emperor of the ancient Roman Empire, Augustus, was the most charming character in Zuckerberg, who defeated his political opponents, united the Roman Empire and exchanged harsh rule for two hundred years of world peace.

过去十年,扎克伯格在社交领域开疆辟土,让Facebook成为全球最大的社交公司,而未来十年,让Meta超越Facebook,再造新的巅峰,是扎克伯格的重点,这个过程中,意味着他要继续打败无数竞争对手,尽早进入元宇宙世界“占地为王”,也正是扎克伯格这么激进的原因。

In the past decade, Zuckerberg has opened its doors in the social field, making Facebook the world's largest social company, and in the next 10 years, bringing Meta beyond Facebook to build a new peak is the focus of Zuckerberg, a process that means that he will continue to defeat countless rivals and enter the world of the meta-cosm as soon as possible to “take the land” and that is precisely why Zuckerberg is so radical.

(本文头图来源于Meta官网。)

(The headlines are from the Meta official network.

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